Software · head to head
Hive vs Ruler Analytics
The short version
- Each has a real cost: Hive the free plan is capped at 200 MB of storage; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
- They diverge on capability: Hive covers Tasks, Ruler Analytics covers Multi-touch attribution.
Where they differ
Only the attributes on which Hive and Ruler Analytics actually diverge.
| Attribute | Hive | Ruler Analytics |
|---|---|---|
| Starting price | On request | £299/month |
| Pricing model | freemium | Unknown |
| Platforms | Web, Ios, Android, Desktop | Web |
| Founded | 2015 | 2012 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Hive
- Tasks
- Gantt view
- Kanban
- Time tracking
- Forms
- Slack
- Zoom
- Google Drive
Only in Ruler Analytics
- Multi-touch attribution
- Call tracking
- Form tracking
- Revenue attribution
- Customer journey tracking
- CRM integration
- Marketing ROI
- Custom reporting
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Hive
- Project and task management with multiple project viewsnot Ruler Analytics
- Coordinating work, proofing and resourcing for teamsnot Ruler Analytics
Ruler Analytics
- Marketing attributionnot Hive
- ROI measurementnot Hive
- Lead trackingnot Hive
- Revenue attributionnot Hive
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Hive
- The free plan is capped at 200 MB of storage
- The Starter plan at $5 per user per month is limited to 10 projects
- Eight capabilities are sold as $5 per user add ons on the Teams plan, including CRM, timesheets, proofing, resourcing, advanced dashboards, external users and SSO
- Buying SSO plus a few of those add ons therefore costs more than the $12 base seat itself
- AI credits are metered monthly at 1,000, 3,000 and 5,000 by plan
Ruler Analytics
- No free plan or trial available, requiring custom quote for pricing
- Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
- Pricing scales with monthly traffic volume, making costs unpredictable
- Setup requires manual integration with CRM and data sources
Pricing, plan by plan
Hive
On request- FreeFree
- Basic features
- 10 users
- Teams$12/month
- Unlimited users
- Time tracking
- Automations
Ruler Analytics
£299/month- Small$299/month
- Up to 10,000 monthly visits
- Form tracking
- Call tracking
- Medium$499/month
- Up to 50,000 monthly visits
- Data-driven attribution
- Segmentation
- Advanced$1499/month
- 100k+ monthly visits
- Marketing mix modeling
- AI agents for analytics
Which should you pick?
Choose Hive if
- You need tasks.
- You work on Web, Ios, Android, Desktop.
- You also want gantt view.
Choose Ruler Analytics if
- You need multi-touch attribution.
- You also want call tracking.
Questions people ask
- Is Hive or Ruler Analytics better?
- Neither clearly leads. Hive starts at On request and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Hive or Ruler Analytics?
- Hive starts at On request and Ruler Analytics at £299/month.
- Does Hive or Ruler Analytics run on more platforms?
- Hive runs on Web, Ios, Android, Desktop. Ruler Analytics runs on Web.
- What is Hive best used for?
- Hive is most often used for project and task management with multiple project views, coordinating work, proofing and resourcing for teams. Of those, project and task management with multiple project views and coordinating work, proofing and resourcing for teams are not what Ruler Analytics is typically brought in for.
- What can Hive do that Ruler Analytics cannot?
- Hive covers Tasks, Gantt view, Kanban, Time tracking. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support.
Answered from the vendors’ own pages
Ruler Analytics: What does Ruler Analytics track?
Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.
SourceRuler Analytics: Does Ruler Analytics offer a free plan?
No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.
SourceRuler Analytics: What attribution models does Ruler Analytics support?
Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.
SourceRelated pages
More on Ruler Analytics
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