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Marketing & Analytics · head to head

Funnel.io vs HiBob

Funnel.io logo

Funnel.io

Marketing & Analytics

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
HiBob logo

HiBob

HR & Recruiting

Modern HR for modern businesses

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; HiBob pricing not publicly displayed; requires contacting sales for custom quote
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, HiBob covers Core HR.

Where they differ

Only the attributes on which Funnel.io and HiBob actually diverge.

Attributes where Funnel.io and HiBob differ
AttributeFunnel.ioHiBob
Starting price$299/monthOn request
PlatformsWeb, Mobile, ApiWeb, iOS, Android
CategoryMarketing & AnalyticsHR & Recruiting

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in HiBob

  • Core HR
  • Onboarding
  • Time Off Management
  • Performance Management
  • Compensation
  • People Analytics
  • Engagement
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot HiBob
  • Exporting blended marketing data to BI tools and warehousesnot HiBob

HiBob

  • Core HR system of record with automated workflowsnot Funnel.io
  • Performance management, learning and skills trackingnot Funnel.io
  • US and UK payroll, benefits and time trackingnot Funnel.io
  • Workforce planning and compensation review cyclesnot Funnel.io
  • Employee self-service for a distributed workforcenot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

HiBob

  • Pricing not publicly displayed; requires contacting sales for custom quote
  • Limited payroll functionality compared to dedicated payroll platforms
  • Smaller integration ecosystem compared to larger HR platforms

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

HiBob

On request
  • Bob$undefined/month
    • Core HR
    • Onboarding
    • Time Off

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose HiBob if

  • You need core hr.
  • You work on Web, iOS, Android.
  • You also want onboarding.
HiBob review

Questions people ask

Is Funnel.io or HiBob better?
Neither clearly leads. Funnel.io starts at $299/month and HiBob at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or HiBob?
Funnel.io starts at $299/month and HiBob at On request.
Does Funnel.io or HiBob run on more platforms?
Funnel.io runs on Web, Mobile, Api. HiBob runs on Web, iOS, Android.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what HiBob is typically brought in for.
What can Funnel.io do that HiBob cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. HiBob covers Core HR, Onboarding, Time Off Management, Performance Management.

Answered from the vendors’ own pages

HiBob: What modules does HiBob include?

HiBob includes Core HR, Time & Attendance, Performance & Goals, Compensation Management, Global Operations, and Analytics modules that can be selected based on organizational needs.

Source
HiBob: How is HiBob pricing calculated?

HiBob pricing is customized based on company size (1-49, 50-199, 200-999, or 1,000+ employees) and the specific modules selected. Pricing is on a per-employee basis.

Source
HiBob: Does HiBob offer a mobile app?

Yes, HiBob includes mobile app access as part of all plans, allowing employees to manage their HR tasks on the go.

Source
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Related pages

More on Funnel.io

More on HiBob

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