Marketing & Analytics · head to head
Fathom Analytics vs HiBob

Fathom Analytics
Marketing & Analytics
Website analytics made simple
- From
- $14/month
- Rated
- -
The short version
- Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; HiBob pricing not publicly displayed; requires contacting sales for custom quote
- They diverge on capability: Fathom Analytics covers Page view tracking, HiBob covers Core HR.
Where they differ
Only the attributes on which Fathom Analytics and HiBob actually diverge.
| Attribute | Fathom Analytics | HiBob |
|---|---|---|
| Starting price | $14/month | On request |
| Platforms | Web | Web, iOS, Android |
| Category | Marketing & Analytics | HR & Recruiting |
| Founded | 2014 | 2015 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fathom Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Referrer tracking
- Privacy-focused
- GDPR compliant
- Cloud deployment
- 20+ languages language support
Only in HiBob
- Core HR
- Onboarding
- Time Off Management
- Performance Management
- Compensation
- People Analytics
- Engagement
- Slack
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot HiBob
- A lightweight Google Analytics replacementnot HiBob
- Tracking many sites from one accountnot HiBob
- Long-term historical reporting while subscribednot HiBob
HiBob
- Core HR system of record with automated workflowsnot Fathom Analytics
- Performance management, learning and skills trackingnot Fathom Analytics
- US and UK payroll, benefits and time trackingnot Fathom Analytics
- Workforce planning and compensation review cyclesnot Fathom Analytics
- Employee self-service for a distributed workforcenot Fathom Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
HiBob
- Pricing not publicly displayed; requires contacting sales for custom quote
- Limited payroll functionality compared to dedicated payroll platforms
- Smaller integration ecosystem compared to larger HR platforms
Pricing, plan by plan
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
HiBob
On request- Bob$undefined/month
- Core HR
- Onboarding
- Time Off
Which should you pick?
Choose Fathom Analytics if
- You need page view tracking.
- You also want goal tracking.
Questions people ask
- Is Fathom Analytics or HiBob better?
- Neither clearly leads. Fathom Analytics starts at $14/month and HiBob at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fathom Analytics or HiBob?
- Fathom Analytics starts at $14/month and HiBob at On request.
- Does Fathom Analytics or HiBob run on more platforms?
- Fathom Analytics runs on Web. HiBob runs on Web, iOS, Android.
- What is Fathom Analytics best used for?
- Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what HiBob is typically brought in for.
- What can Fathom Analytics do that HiBob cannot?
- Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. HiBob covers Core HR, Onboarding, Time Off Management, Performance Management. Both handle Web support.
Answered from the vendors’ own pages
HiBob: What modules does HiBob include?
HiBob includes Core HR, Time & Attendance, Performance & Goals, Compensation Management, Global Operations, and Analytics modules that can be selected based on organizational needs.
SourceHiBob: How is HiBob pricing calculated?
HiBob pricing is customized based on company size (1-49, 50-199, 200-999, or 1,000+ employees) and the specific modules selected. Pricing is on a per-employee basis.
SourceHiBob: Does HiBob offer a mobile app?
Yes, HiBob includes mobile app access as part of all plans, allowing employees to manage their HR tasks on the go.
SourceRelated pages
More on Fathom Analytics
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- HiBob vs Attribution
- HiBob vs Countly
- HiBob vs Dreamdata
- HiBob vs Google Analytics
- HiBob vs Triple Whale
- HiBob vs AB Tasty
- HiBob vs Adobe Analytics
- HiBob vs Adverity
- HiBob vs Convert
- HiBob vs Datorama
- HiBob vs Funnel.io
- HiBob vs Google Optimize
- HiBob vs Improvado
- HiBob vs June
- HiBob vs BambooHR
- HiBob vs Workday
- HiBob vs Culture Amp
- HiBob vs Freshteam
- HiBob vs TINYpulse
- HiBob vs Zoho People
- HiBob vs 15Five
- HiBob vs Bonusly
- HiBob vs CharlieHR
- HiBob vs Kudos
- HiBob vs Lattice
- HiBob vs Personio
- HiBob vs Achievers
- HiBob vs Breathe HR
- HiBob vs Darwinbox
- HiBob vs Employment Hero
- HiBob vs greytHR
- HiBob vs Homebase

