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Marketing & Analytics · head to head

AB Tasty vs HiBob

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
HiBob logo

HiBob

HR & Recruiting

Modern HR for modern businesses

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; HiBob pricing not publicly displayed; requires contacting sales for custom quote
  • They diverge on capability: AB Tasty covers A/B testing, HiBob covers Core HR.

Where they differ

Only the attributes on which AB Tasty and HiBob actually diverge.

Attributes where AB Tasty and HiBob differ
AttributeAB TastyHiBob
Starting price€500/monthOn request
Pricing modelquotesubscription
PlatformsWebWeb, iOS, Android
CategoryMarketing & AnalyticsHR & Recruiting
Founded20112015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in HiBob

  • Core HR
  • Onboarding
  • Time Off Management
  • Performance Management
  • Compensation
  • People Analytics
  • Engagement
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot HiBob
  • Feature flagging and progressive rolloutsnot HiBob
  • Personalising content for identified and anonymous visitorsnot HiBob
  • Search, recommendations and merchandising for ecommercenot HiBob
  • Conversion optimisation experiments across channelsnot HiBob

HiBob

  • Core HR system of record with automated workflowsnot AB Tasty
  • Performance management, learning and skills trackingnot AB Tasty
  • US and UK payroll, benefits and time trackingnot AB Tasty
  • Workforce planning and compensation review cyclesnot AB Tasty
  • Employee self-service for a distributed workforcenot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

HiBob

  • Pricing not publicly displayed; requires contacting sales for custom quote
  • Limited payroll functionality compared to dedicated payroll platforms
  • Smaller integration ecosystem compared to larger HR platforms

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

HiBob

On request
  • Bob$undefined/month
    • Core HR
    • Onboarding
    • Time Off

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose HiBob if

  • You need core hr.
  • You work on Web, iOS, Android.
  • You also want onboarding.
HiBob review

Questions people ask

Is AB Tasty or HiBob better?
Neither clearly leads. AB Tasty starts at €500/month and HiBob at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or HiBob?
AB Tasty starts at €500/month and HiBob at On request.
Does AB Tasty or HiBob run on more platforms?
AB Tasty runs on Web. HiBob runs on Web, iOS, Android.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what HiBob is typically brought in for.
What can AB Tasty do that HiBob cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. HiBob covers Core HR, Onboarding, Time Off Management, Performance Management. Both handle Web support.

Answered from the vendors’ own pages

HiBob: What modules does HiBob include?

HiBob includes Core HR, Time & Attendance, Performance & Goals, Compensation Management, Global Operations, and Analytics modules that can be selected based on organizational needs.

Source
HiBob: How is HiBob pricing calculated?

HiBob pricing is customized based on company size (1-49, 50-199, 200-999, or 1,000+ employees) and the specific modules selected. Pricing is on a per-employee basis.

Source
HiBob: Does HiBob offer a mobile app?

Yes, HiBob includes mobile app access as part of all plans, allowing employees to manage their HR tasks on the go.

Source
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Related pages

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