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Software · head to head

Google Analytics vs HiBob

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
HiBob logo

HiBob

Software

Modern HR for modern businesses

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; HiBob pricing not publicly displayed; requires contacting sales for custom quote
  • They diverge on capability: Google Analytics covers Real-time analytics, HiBob covers Core HR.

Where they differ

Only the attributes on which Google Analytics and HiBob actually diverge.

Attributes where Google Analytics and HiBob differ
AttributeGoogle AnalyticsHiBob
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, iOS, Android
Founded19982015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in HiBob

  • Core HR
  • Onboarding
  • Time Off Management
  • Performance Management
  • Compensation
  • People Analytics
  • Engagement
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot HiBob
  • Event tracking and user behaviour analysisnot HiBob
  • Traffic source and conversion trackingnot HiBob

HiBob

  • Core HR system of record with automated workflowsnot Google Analytics
  • Performance management, learning and skills trackingnot Google Analytics
  • US and UK payroll, benefits and time trackingnot Google Analytics
  • Workforce planning and compensation review cyclesnot Google Analytics
  • Employee self-service for a distributed workforcenot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

HiBob

  • Pricing not publicly displayed; requires contacting sales for custom quote
  • Limited payroll functionality compared to dedicated payroll platforms
  • Smaller integration ecosystem compared to larger HR platforms

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

HiBob

On request
  • Bob$undefined/month
    • Core HR
    • Onboarding
    • Time Off

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose HiBob if

  • You need core hr.
  • You work on Web, iOS, Android.
  • You also want onboarding.
HiBob review

Questions people ask

Is Google Analytics or HiBob better?
Neither clearly leads. Google Analytics starts at Free and HiBob at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or HiBob?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for HiBob.
Does Google Analytics or HiBob run on more platforms?
Google Analytics runs on Web. HiBob runs on Web, iOS, Android.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. HiBob starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what HiBob is typically brought in for.
What can Google Analytics do that HiBob cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. HiBob covers Core HR, Onboarding, Time Off Management, Performance Management.

Answered from the vendors’ own pages

HiBob: What modules does HiBob include?

HiBob includes Core HR, Time & Attendance, Performance & Goals, Compensation Management, Global Operations, and Analytics modules that can be selected based on organizational needs.

Source
HiBob: How is HiBob pricing calculated?

HiBob pricing is customized based on company size (1-49, 50-199, 200-999, or 1,000+ employees) and the specific modules selected. Pricing is on a per-employee basis.

Source
HiBob: Does HiBob offer a mobile app?

Yes, HiBob includes mobile app access as part of all plans, allowing employees to manage their HR tasks on the go.

Source
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Related pages

More on Google Analytics

More on HiBob

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