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Business Intelligence · head to head

Chartio vs Google Analytics

Chartio logo

Chartio

Business Intelligence

Cloud-based data exploration (discontinued)

From
On request
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Chartio product was discontinued and sunset on March 1, 2022 after company acquisition by Atlassian; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Chartio covers Visual Query Builder, Google Analytics covers Real-time analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Chartio and Google Analytics actually diverge.

Attributes where Chartio and Google Analytics differ
AttributeChartioGoogle Analytics
Starting priceOn requestFree
Pricing modelUnknownfreemium
Free tierNoYes
CategoryBusiness IntelligenceMarketing
Founded20101998

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartio

  • Visual Query Builder
  • Interactive Dashboards
  • Data Blending
  • Collaboration
  • Embedding
  • PostgreSQL
  • MySQL
  • Redshift

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • BigQuery
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Chartio

  • Drag and drop chart building over SQL databasesnot Google Analytics
  • Shared business dashboards for non-technical teamsnot Google Analytics
  • Exploring warehouse data without writing SQLnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Chartio
  • Event tracking and user behaviour analysisnot Chartio
  • Traffic source and conversion trackingnot Chartio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartio

  • Product was discontinued and sunset on March 1, 2022 after company acquisition by Atlassian
  • No current pricing available as service no longer operates
  • Users were migrated to alternative Atlassian solutions

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Chartio

On request
  • DiscontinuedFree
    • Service ended March 2022

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Chartio if

  • You need visual query builder.
  • You also want interactive dashboards.
Chartio review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Chartio or Google Analytics better?
Neither clearly leads. Chartio starts at On request and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartio or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at On request for Chartio and Free for Google Analytics.
Does Chartio or Google Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Chartio starts at On request.
What is Chartio best used for?
Chartio is most often used for drag and drop chart building over sql databases, shared business dashboards for non-technical teams, exploring warehouse data without writing sql. Of those, drag and drop chart building over sql databases and shared business dashboards for non-technical teams are not what Google Analytics is typically brought in for.
What can Chartio do that Google Analytics cannot?
Chartio covers Visual Query Builder, Interactive Dashboards, Data Blending, Collaboration. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle BigQuery, Salesforce.

Answered from the vendors’ own pages

Chartio: Is Chartio still available?

No, Chartio was discontinued on March 1, 2022. The product was acquired by Atlassian and the service was shut down. Users were offered migration to alternative solutions.

Source
Chartio: What should I use instead of Chartio after its discontinuation?

Atlassian, which acquired Chartio, recommends users migrate to other data visualization and business intelligence tools within the Atlassian ecosystem or compatible alternatives.

Source
Chartio: Can I still access Chartio's pricing information?

No, historical pricing is not relevant as Chartio ceased operations in March 2022. Any archived pricing information would not reflect current market options.

Source
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