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Ghost vs Kong

Ghost logo

Ghost

News

Modern publishing platform with content API and membership support

From
Free
Rated
-
Full reviewWebsite
Kong logo

Kong

APIs

Cloud-native API gateway and service connectivity platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ghost backup and migration processes have significant limitations and are problematic for long-term users; Kong the Plus plan includes 1M API requests a month and charges $200 a month for each additional million
  • They diverge on capability: Ghost covers Content API, Kong covers API Gateway.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ghost and Kong actually diverge.

Attributes where Ghost and Kong differ
AttributeGhostKong
Pricing modelUnknownsubscription
PlatformsWeb, Self-hosted, Cloud-hostedLinux, Docker, Kubernetes
CategoryNewsAPIs
Founded20132010

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ghost

  • Content API
  • Membership
  • Analytics
  • Webhooks
  • Zapier
  • Custom integrations
  • Node.js support
  • Cloud support

Only in Kong

  • API Gateway
  • Authentication & Authorization
  • Rate Limiting
  • Kubernetes
  • Consul
  • Eureka
  • PostgreSQL
  • Linux support

What people use each for

The jobs each tool is most often brought in to do.

Ghost

  • API Developmentnot Kong
  • API Gatewaynot Kong
  • API Testingnot Kong
  • API Documentationnot Kong
  • Microservicesnot Kong

Kong

  • API gateway management and routingnot Ghost
  • API development and testingnot Ghost
  • Enterprise API security and governancenot Ghost

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ghost

  • Backup and migration processes have significant limitations and are problematic for long-term users
  • Open-source version lacks automatic backups, email subscriptions, and ad placement features
  • No built-in e-commerce functionality; separate platform required for product sales
  • Smaller community compared to WordPress, making support and resources harder to find
  • Narrow focus on publishing limits use cases outside content-only websites

Kong

  • The Plus plan includes 1M API requests a month and charges $200 a month for each additional million
  • Plus is capped at 10M requests a month, so growth past that forces an Enterprise contract
  • Plus limits published APIs to 20 and includes one Developer Portal, with a second at $200 a month
  • SSO and audit logging are Enterprise only
  • Enterprise pricing is custom and billed annually

Pricing, plan by plan

Ghost

Free
  • Self-HostedFree
    • Open-source Ghost CMS
    • Full control over data
    • No payment fees
  • Starter$15/month
    • Up to 1,000 members
    • Newsletter functionality
    • Membership management
  • Publisher$29/month
    • Unlimited members
    • Continuous member scaling
    • Advanced analytics
  • Business$199/month
    • All Publisher features
    • Custom domain
    • Priority support

Kong

Free
  • Kong Konnect Free TrialFree
    • 30-day free trial
    • Full enterprise functionality
    • Unlimited gateways
  • Kong Konnect Plus$null/month
    • Per gateway pricing billed monthly
    • Up to 5 Serverless Gateways, 2 Hybrid, 2 Dedicated Cloud Gateways
    • 1M API requests included per month
  • Kong Insomnia EssentialsFree
    • Unlimited projects and CLI access
    • Up to 3 Git Sync users
    • 1,000 mock server requests per month
  • Kong Insomnia Pro$12/month
    • Unlimited users with Git Sync access
    • Unlimited organizations
    • RBAC

Which should you pick?

Choose Ghost if

  • You need content api.
  • You want to start without paying.
  • You work on Web, Self-hosted, Cloud-hosted.
  • You also want membership.
Ghost review

Choose Kong if

  • You need api gateway.
  • You want to start without paying.
  • You work on Linux, Docker, Kubernetes.
  • You also want authentication & authorization.
Kong review

Questions people ask

Is Ghost or Kong better?
Neither clearly leads. Ghost starts at Free and Kong at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ghost or Kong?
Ghost starts at Free and Kong at Free.
Does Ghost or Kong run on more platforms?
Ghost runs on Web, Self-hosted, Cloud-hosted. Kong runs on Linux, Docker, Kubernetes.
Can I use Ghost for free?
Both have a free tier, so you can try either at no cost before committing.
What is Ghost best used for?
Ghost is most often used for api development, api gateway, api testing, api documentation. Of those, api development and api gateway are not what Kong is typically brought in for.
What can Ghost do that Kong cannot?
Ghost covers Content API, Membership, Analytics, Webhooks. Kong covers API Gateway, Authentication & Authorization, Rate Limiting, Kubernetes.

Answered from the vendors’ own pages

Ghost: What is the free option for Ghost?

Ghost is open-source software that can be self-hosted for free. Self-hosting costs depend on your own server, domain, SSL, email delivery infrastructure, and DevOps expertise.

Source
Kong: Does Kong offer a free trial?

Yes, Kong Konnect offers a 30-day free trial with full enterprise functionality, unlimited gateways, and no credit card required.

Source
Ghost: What is the starting price for Ghost(Pro) managed hosting?

Ghost(Pro) Starter plan is USD 15/month when billed yearly or USD 18/month when billed monthly. This plan includes up to 1,000 members with membership features enabled.

Source
Kong: How much does Kong Insomnia Pro cost?

Kong Insomnia Pro is $12 per user per month with 15% savings available for annual billing.

Source
Ghost: Can I collect payments and manage subscriptions with Ghost?

Yes. Ghost includes native membership and subscription management with support for free signups and paid tiers (monthly/yearly options). All revenue goes directly to publishers with zero payment fees.

Source
Kong: What are Kong Konnect Plus API request limits?

Kong Konnect Plus includes 1M API requests per month; additional requests cost $200 per 1M (maximum 10M per month).

Source
Ghost: Does Ghost integrate with Stripe?

Yes. Ghost integrates with Stripe for payment processing and subscription management, plus Zapier, Slack, Google Analytics, and thousands of other third-party apps.

Source
Kong: What is included in Kong Insomnia Enterprise?

Kong Insomnia Enterprise is $45 per user per month with SSO, SCIM, vault integrations, unlimited mock server requests, and Konnect integration.

Source
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