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Ghost

Modern publishing platform with content API and membership support

As of 30 August 2026, Ghost has a free plan and paid plans start at $15/month. Ghost is a modern, open-source publishing platform designed for content creators. Softwr lists it under News. Ghost is made by Ghost Foundation, launched in 2013, available on Web, Self-hosted.

Overview

What Ghost does

Ghost is a modern, open-source publishing platform designed for content creators. It provides REST content APIs, membership support, and built-in analytics for content-driven businesses.

What people use it for

  • API Development
  • API Gateway
  • API Testing
  • API Documentation
  • Microservices

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Ghost.

  • Backup and migration processes have significant limitations and are problematic for long-term users
  • Open-source version lacks automatic backups, email subscriptions, and ad placement features
  • No built-in e-commerce functionality; separate platform required for product sales
  • Smaller community compared to WordPress, making support and resources harder to find
  • Narrow focus on publishing limits use cases outside content-only websites

Cross-shopped

What people choose instead of Ghost

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Ghost logo
    Ghost
    vs
    Sanity logo
    Sanity

    Sanity: Headless CMS for content publishers with API-first architecture.

  • Ghost logo
    Ghost
    vs
    Patreon logo
    Patreon

    Patreon: Creator monetization and membership platform for independent publishers.

  • Ghost logo
    Ghost
    vs
    Thinkific logo
    Thinkific

    Thinkific: Course and content platform with membership and subscription capabilities.

Pricing

What Ghost costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Self-Hosted

Free

  • Open-source Ghost CMS
  • Full control over data
  • No payment fees
  • Infrastructure costs separate

Starter

$15 /mo

  • Up to 1,000 members
  • Newsletter functionality
  • Membership management
  • Managed hosting

Publisher

$29 /mo

  • Unlimited members
  • Continuous member scaling
  • Advanced analytics
  • Priority support

Business

$199 /mo

  • All Publisher features
  • Custom domain
  • Priority support
  • Advanced customization

Capabilities

Features

  • Content API

  • Membership

  • Analytics

  • Webhooks

    Integration with Webhooks

  • Zapier

    Integration with Zapier

  • Custom integrations

    Integration with Custom integrations

  • Node.js support

    Available on Node.js

  • Cloud support

    Available on Cloud

  • Self-hosted support

    Available on Self-hosted

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What is the free option for Ghost?

Ghost is open-source software that can be self-hosted for free. Self-hosting costs depend on your own server, domain, SSL, email delivery infrastructure, and DevOps expertise.

Source
What is the starting price for Ghost(Pro) managed hosting?

Ghost(Pro) Starter plan is USD 15/month when billed yearly or USD 18/month when billed monthly. This plan includes up to 1,000 members with membership features enabled.

Source
Can I collect payments and manage subscriptions with Ghost?

Yes. Ghost includes native membership and subscription management with support for free signups and paid tiers (monthly/yearly options). All revenue goes directly to publishers with zero payment fees.

Source
Does Ghost integrate with Stripe?

Yes. Ghost integrates with Stripe for payment processing and subscription management, plus Zapier, Slack, Google Analytics, and thousands of other third-party apps.

Source

Behind it

Who makes Ghost

Company
Ghost Foundation
Based in
London, United Kingdom
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Where to go from Ghost

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Softwr does not host reviews and shows no star rating for Ghost, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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