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Ghost vs KeystoneJS

Ghost logo

Ghost

News

Modern publishing platform with content API and membership support

From
Free
Rated
-
Full reviewWebsite
KeystoneJS logo

KeystoneJS

APIs

Powerful Node.js headless CMS framework and API platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ghost backup and migration processes have significant limitations and are problematic for long-term users; KeystoneJS database support is limited to PostgreSQL, MySQL and SQLite
  • They diverge on capability: Ghost covers Content API, KeystoneJS covers REST API.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ghost and KeystoneJS actually diverge.

Attributes where Ghost and KeystoneJS differ
AttributeGhostKeystoneJS
Pricing modelUnknownopen-source
PlatformsWeb, Self-hosted, Cloud-hostedNode.js, Self-hosted
CategoryNewsAPIs
Founded20132016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ghost

  • Content API
  • Membership
  • Analytics
  • Webhooks
  • Zapier
  • Custom integrations
  • Cloud support

Only in KeystoneJS

  • REST API
  • GraphQL API
  • Admin interface
  • Node.js
  • Next.js
  • React
  • Databases

Both cover

  • Node.js support
  • Self-hosted support

What people use each for

The jobs each tool is most often brought in to do.

Ghost

  • API Developmentnot KeystoneJS
  • API Gatewaynot KeystoneJS
  • API Testingnot KeystoneJS
  • API Documentationnot KeystoneJS
  • Microservicesnot KeystoneJS

KeystoneJS

  • Headless CMS implementationnot Ghost
  • Content management systemsnot Ghost
  • Customizable API-driven applicationsnot Ghost

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ghost

  • Backup and migration processes have significant limitations and are problematic for long-term users
  • Open-source version lacks automatic backups, email subscriptions, and ad placement features
  • No built-in e-commerce functionality; separate platform required for product sales
  • Smaller community compared to WordPress, making support and resources harder to find
  • Narrow focus on publishing limits use cases outside content-only websites

KeystoneJS

  • Database support is limited to PostgreSQL, MySQL and SQLite
  • Keystone 5 is a separate legacy product documented on a different site and is not covered by the Keystone 6 docs
  • Upgrading requires following a dedicated Migrate to 8.0.0 guide, so major versions are not drop-in
  • Free support is a community Slack; enterprise-grade consulting and support is a separate paid engagement with Thinkmill and no published price

Pricing, plan by plan

Ghost

Free
  • Self-HostedFree
    • Open-source Ghost CMS
    • Full control over data
    • No payment fees
  • Starter$15/month
    • Up to 1,000 members
    • Newsletter functionality
    • Membership management
  • Publisher$29/month
    • Unlimited members
    • Continuous member scaling
    • Advanced analytics
  • Business$199/month
    • All Publisher features
    • Custom domain
    • Priority support

KeystoneJS

Free
  • Open SourceFree
    • Full KeystoneJS
    • Community support

Which should you pick?

Choose Ghost if

  • You need content api.
  • You want to start without paying.
  • You work on Web, Self-hosted, Cloud-hosted.
  • You also want membership.
Ghost review

Choose KeystoneJS if

  • You need rest api.
  • You want to start without paying.
  • You work on Node.js, Self-hosted.
  • You also want graphql api.
KeystoneJS review

Questions people ask

Is Ghost or KeystoneJS better?
Neither clearly leads. Ghost starts at Free and KeystoneJS at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ghost or KeystoneJS?
Ghost starts at Free and KeystoneJS at Free.
Does Ghost or KeystoneJS run on more platforms?
Ghost runs on Web, Self-hosted, Cloud-hosted. KeystoneJS runs on Node.js, Self-hosted.
Can I use Ghost for free?
Both have a free tier, so you can try either at no cost before committing.
What is Ghost best used for?
Ghost is most often used for api development, api gateway, api testing, api documentation. Of those, api development and api gateway are not what KeystoneJS is typically brought in for.
What can Ghost do that KeystoneJS cannot?
Ghost covers Content API, Membership, Analytics, Webhooks. KeystoneJS covers REST API, GraphQL API, Admin interface, Node.js. Both handle Node.js support, Self-hosted support.

Answered from the vendors’ own pages

Ghost: What is the free option for Ghost?

Ghost is open-source software that can be self-hosted for free. Self-hosting costs depend on your own server, domain, SSL, email delivery infrastructure, and DevOps expertise.

Source
KeystoneJS: Is KeystoneJS free?

Yes, KeystoneJS is free and open source with no licensing fees. Core platform has no lock-in and is contributed to by 250+ developers.

Source
Ghost: What is the starting price for Ghost(Pro) managed hosting?

Ghost(Pro) Starter plan is USD 15/month when billed yearly or USD 18/month when billed monthly. This plan includes up to 1,000 members with membership features enabled.

Source
KeystoneJS: What are hosting costs for KeystoneJS?

KeystoneJS is self-hosted and deployment-agnostic. Hosting costs depend on your chosen deployment platform (Vercel, AWS, Heroku, etc.) and infrastructure, not KeystoneJS itself.

Source
Ghost: Can I collect payments and manage subscriptions with Ghost?

Yes. Ghost includes native membership and subscription management with support for free signups and paid tiers (monthly/yearly options). All revenue goes directly to publishers with zero payment fees.

Source
KeystoneJS: Does KeystoneJS offer paid support?

Enterprise support with tailored options is available from Thinkmill, the company behind KeystoneJS. Pricing details available upon request.

Source
Ghost: Does Ghost integrate with Stripe?

Yes. Ghost integrates with Stripe for payment processing and subscription management, plus Zapier, Slack, Google Analytics, and thousands of other third-party apps.

Source
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