Is FullStory or Strapi better?

Neither clearly leads. FullStory starts at Free and Strapi at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, FullStory or Strapi?

FullStory starts at Free and Strapi at Free.

Does FullStory or Strapi run on more platforms?

FullStory runs on Web, Mobile. Strapi runs on Node.js, Cloud, Self-hosted, Docker.

Can I use FullStory for free?

Both have a free tier, so you can try either at no cost before committing.

What is FullStory best used for?

FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Strapi is typically brought in for.

What can FullStory do that Strapi cannot?

FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Strapi covers REST API, GraphQL API, Content management, PostgreSQL.

E-commerce · head to head

FullStory vs Strapi

FullStory

E-commerce

Digital experience intelligence platform

From: Free
Rated: -

Full review Website

Strapi

API Management

Headless CMS with REST and GraphQL APIs

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Strapi cloud pricing is per project, not per account, so a second project doubles the bill
They diverge on capability: FullStory covers Session replay, Strapi covers REST API.

Where they differ

Only the attributes on which FullStory and Strapi actually diverge.

Attributes where FullStory and Strapi differ
Attribute	FullStory	Strapi
Pricing model	quote	open-source
Platforms	Web, Mobile	Node.js, Cloud, Self-hosted, Docker
Category	E-commerce	API Management
Founded	2014	2015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

Session replay
Heatmaps
Conversion funnels
User journey mapping
Error tracking
Frustration signals
Search functionality
Custom events

Only in Strapi

REST API
GraphQL API
Content management
PostgreSQL
MySQL
MongoDB
AWS
Webhooks

What people use each for

The jobs each tool is most often brought in to do.

FullStory

User experience analysisnot Strapi
Bug reproductionnot Strapi
Conversion optimizationnot Strapi
Customer supportnot Strapi
Product developmentnot Strapi

Strapi

Running a self hosted headless CMS with a REST or GraphQL APInot FullStory
Giving editors a content admin panel over a custom content modelnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
Personal email addresses cannot be used for signup; business email domain required
Paid plan pricing not publicly listed, requires sales contact for quotes
Free plan has no email support, only community-based assistance
Mobile app analytics requires a separate add-on purchase

Strapi

Cloud pricing is per project, not per account, so a second project doubles the bill
Starter at $35 a month allows 100,000 API requests, and overage is $1.50 per 25,000
Extra bandwidth is $30 per 100 GB and extra asset storage $0.60 per GB
Backups start at the Pro plan, weekly, and only become daily at Business
An uptime SLA is Business only, at $450 a month per project
Additional environments cost $60 a month on Pro and $300 a month on Business

Pricing, plan by plan

FullStory

Free

FreeFree
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
Business$undefined/month
- Custom sessions
- 3-month retention
- Advanced analytics
Enterprise$undefined/month
- Unlimited sessions
- Custom retention
- Advanced privacy controls

Strapi

Free

CommunityFree
- Self-hosted Strapi
- Community support
Pro$99/monthly
- Cloud hosting
- Advanced features
- Priority support
Business$undefined/monthly
- Enterprise features
- Custom SLA
- Dedicated support

Which should you pick?

Choose FullStory if

You need session replay.
You want to start without paying.
You work on Web, Mobile.
You also want heatmaps.

FullStory review

Choose Strapi if

You need rest api.
You want to start without paying.
You work on Node.js, Cloud, Self-hosted, Docker.
You also want graphql api.

Strapi review

Questions people ask

Is FullStory or Strapi better?: Neither clearly leads. FullStory starts at Free and Strapi at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Strapi?: FullStory starts at Free and Strapi at Free.
Does FullStory or Strapi run on more platforms?: FullStory runs on Web, Mobile. Strapi runs on Node.js, Cloud, Self-hosted, Docker.
Can I use FullStory for free?: Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?: FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Strapi is typically brought in for.
What can FullStory do that Strapi cannot?: FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Strapi covers REST API, GraphQL API, Content management, PostgreSQL.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source

FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source

FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source

FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source

FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source

FullStory vs Strapi

FullStory

Strapi

The short version

Where they differ

What each one covers

Only in FullStory

Only in Strapi

What people use each for

FullStory

Strapi

Where each one falls short

FullStory

Strapi

Pricing, plan by plan

FullStory

Strapi

Which should you pick?

Choose FullStory if

Choose Strapi if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on FullStory

More on Strapi

Keep looking

Other head to heads