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Software · head to head

Mailchimp vs Strapi

Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite
Strapi logo

Strapi

Software

Headless CMS with REST and GraphQL APIs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; Strapi cloud pricing is per project, not per account, so a second project doubles the bill
  • They diverge on capability: Mailchimp covers Email campaigns, Strapi covers REST API.

Where they differ

Only the attributes on which Mailchimp and Strapi actually diverge.

Attributes where Mailchimp and Strapi differ
AttributeMailchimpStrapi
Pricing modelUnknownopen-source
PlatformsWeb, iOS, AndroidNode.js, Cloud, Self-hosted, Docker
Founded20012015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Only in Strapi

  • REST API
  • GraphQL API
  • Content management
  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Webhooks

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

  • Email newslettersnot Strapi
  • E-commerce marketingnot Strapi
  • Lead generationnot Strapi
  • Customer engagementnot Strapi
  • Marketing automationnot Strapi

Strapi

  • Running a self hosted headless CMS with a REST or GraphQL APInot Mailchimp
  • Giving editors a content admin panel over a custom content modelnot Mailchimp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Strapi

  • Cloud pricing is per project, not per account, so a second project doubles the bill
  • Starter at $35 a month allows 100,000 API requests, and overage is $1.50 per 25,000
  • Extra bandwidth is $30 per 100 GB and extra asset storage $0.60 per GB
  • Backups start at the Pro plan, weekly, and only become daily at Business
  • An uptime SLA is Business only, at $450 a month per project
  • Additional environments cost $60 a month on Pro and $300 a month on Business

Pricing, plan by plan

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Strapi

Free
  • CommunityFree
    • Self-hosted Strapi
    • Community support
  • Pro$99/monthly
    • Cloud hosting
    • Advanced features
    • Priority support
  • Business$undefined/monthly
    • Enterprise features
    • Custom SLA
    • Dedicated support

Which should you pick?

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Choose Strapi if

  • You need rest api.
  • You want to start without paying.
  • You work on Node.js, Cloud, Self-hosted, Docker.
  • You also want graphql api.
Strapi review

Questions people ask

Is Mailchimp or Strapi better?
Neither clearly leads. Mailchimp starts at Free and Strapi at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or Strapi?
Mailchimp starts at Free and Strapi at Free.
Does Mailchimp or Strapi run on more platforms?
Mailchimp runs on Web, iOS, Android. Strapi runs on Node.js, Cloud, Self-hosted, Docker.
Can I use Mailchimp for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mailchimp best used for?
Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what Strapi is typically brought in for.
What can Mailchimp do that Strapi cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Strapi covers REST API, GraphQL API, Content management, PostgreSQL.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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