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Software · head to head

Hotjar vs Strapi

H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite
Strapi logo

Strapi

Software

Headless CMS with REST and GraphQL APIs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Strapi cloud pricing is per project, not per account, so a second project doubles the bill
  • They diverge on capability: Hotjar covers Heatmaps, Strapi covers REST API.

Where they differ

Only the attributes on which Hotjar and Strapi actually diverge.

Attributes where Hotjar and Strapi differ
AttributeHotjarStrapi
Pricing modelUnknownopen-source
PlatformsWebNode.js, Cloud, Self-hosted, Docker
Founded20142015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Only in Strapi

  • REST API
  • GraphQL API
  • Content management
  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Webhooks

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

  • User behavior analysisnot Strapi
  • Conversion optimizationnot Strapi
  • UX researchnot Strapi
  • Customer feedbacknot Strapi
  • Usability testingnot Strapi

Strapi

  • Running a self hosted headless CMS with a REST or GraphQL APInot Hotjar
  • Giving editors a content admin panel over a custom content modelnot Hotjar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Strapi

  • Cloud pricing is per project, not per account, so a second project doubles the bill
  • Starter at $35 a month allows 100,000 API requests, and overage is $1.50 per 25,000
  • Extra bandwidth is $30 per 100 GB and extra asset storage $0.60 per GB
  • Backups start at the Pro plan, weekly, and only become daily at Business
  • An uptime SLA is Business only, at $450 a month per project
  • Additional environments cost $60 a month on Pro and $300 a month on Business

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Strapi

Free
  • CommunityFree
    • Self-hosted Strapi
    • Community support
  • Pro$99/monthly
    • Cloud hosting
    • Advanced features
    • Priority support
  • Business$undefined/monthly
    • Enterprise features
    • Custom SLA
    • Dedicated support

Which should you pick?

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Choose Strapi if

  • You need rest api.
  • You want to start without paying.
  • You work on Node.js, Cloud, Self-hosted, Docker.
  • You also want graphql api.
Strapi review

Questions people ask

Is Hotjar or Strapi better?
Neither clearly leads. Hotjar starts at Free and Strapi at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Strapi?
Hotjar starts at Free and Strapi at Free.
Does Hotjar or Strapi run on more platforms?
Hotjar runs on Web. Strapi runs on Node.js, Cloud, Self-hosted, Docker.
Can I use Hotjar for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hotjar best used for?
Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Strapi is typically brought in for.
What can Hotjar do that Strapi cannot?
Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Strapi covers REST API, GraphQL API, Content management, PostgreSQL.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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