Softwr

E-Commerce · head to head

FullStory vs Orb

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Orb logo

Orb

Accounting

Revenue design platform automating usage-based billing and pricing strategy

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Orb custom pricing model requires sales consultation, no transparent public pricing
  • They diverge on capability: FullStory covers Session replay, Orb covers Usage metering.

Where they differ

Only the attributes on which FullStory and Orb actually diverge.

Attributes where FullStory and Orb differ
AttributeFullStoryOrb
Starting priceFreeOn request
Pricing modelquoteCustom pricing based on billing volume and events
Free tierYesNo
PlatformsWeb, MobileWeb, API
CategoryE-CommerceAccounting
Founded2014Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Orb

  • Usage metering
  • Automated billing
  • Pricing modeling
  • Revenue recognition
  • Spend controls
  • Pricing calculator
  • NetSuite integration
  • Data warehouse sync

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Orb
  • Bug reproductionnot Orb
  • Conversion optimizationnot Orb
  • Customer supportnot Orb
  • Product developmentnot Orb

Orb

  • Implementing usage-based billing for cloud infrastructure providersnot FullStory
  • Modeling and testing multiple pricing strategies before launchnot FullStory
  • Automating revenue recognition for financial reportingnot FullStory
  • Managing complex hybrid pricing (seats plus usage) at scalenot FullStory
  • Providing customers real-time spend controls and usage visibilitynot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Orb

  • Custom pricing model requires sales consultation, no transparent public pricing
  • Pricing based on both events and billing volume adds complexity to cost estimation
  • Enterprise-focused positioning may be overkill for simple subscription use cases
  • Requires integration with existing accounting systems for full value
  • Limited information on free tier or trial availability

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Orb

On request
  • Core$undefined/custom
    • Real-time event ingestion (up to 250K+ events/second)
    • Real-time alerting
    • Hybrid and usage-based billing
  • Advanced$undefined/custom
    • All Core features
    • Data warehouse sync
    • Salesforce integration
  • Enterprise$undefined/custom
    • All Advanced features
    • Enterprise-grade SLAs
    • Dedicated support

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Orb if

  • You need usage metering.
  • You work on Web, API.
  • You also want automated billing.
Orb review

Questions people ask

Is FullStory or Orb better?
Neither clearly leads. FullStory starts at Free and Orb at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Orb?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and On request for Orb.
Does FullStory or Orb run on more platforms?
FullStory runs on Web, Mobile. Orb runs on Web, API.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Orb starts at On request.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Orb is typically brought in for.
What can FullStory do that Orb cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Orb covers Usage metering, Automated billing, Pricing modeling, Revenue recognition.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Orb: How does Orb pricing work?

Orb uses custom pricing based on your billing volume (total value of invoices) and events (raw data records ingested). Specific costs must be discussed with their sales team.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Orb: What is the difference between Core, Advanced, and Enterprise plans?

Core includes event ingestion and basic billing automation. Advanced adds data warehouse sync and Salesforce/NetSuite integrations. Enterprise adds SLAs, dedicated support, and mission-critical guarantees.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Orb: Can Orb handle hybrid pricing models?

Yes. Orb supports hybrid pricing combining seat-based, usage-based, and flat-rate components, making it suitable for complex monetization strategies.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
Share

Related pages

More on FullStory

More on Orb

Keep looking

Other head to heads