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CRM · head to head

Folk vs Height

Folk logo

Folk

CRM

The CRM that works for you, not the other way around

From
Free
Rated
-
Full reviewWebsite
H

Height

Technology

A project management tool from a small independent vendor that uses AI agents to handle routine ticket maintenance.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Folk no native mobile app, only works through mobile browser which is not optimized for phones; Height it is one product from one small venture-funded company with no second line of business underwriting it, so adopting it as your system of record is a bet on that company's funding, and the tool holds work history you would have to reconstruct elsewhere if the bet fails.
  • They diverge on capability: Folk covers Contact management, Height covers Autonomous triage.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Folk and Height actually diverge.

Attributes where Folk and Height differ
AttributeFolkHeight
CategoryCRMTechnology
Founded20202018

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters

Only in Height

  • Autonomous triage
  • Duplicate detection
  • Attribute maintenance
  • Per-task chat
  • Multiple views
  • Developer integrations
  • Custom fields and filters
  • Public API

What people use each for

The jobs each tool is most often brought in to do.

Folk

  • Contact managementnot Height
  • Sales outreachnot Height
  • Networkingnot Height
  • Recruitmentnot Height
  • Investor relationsnot Height

Height

  • A product or engineering team with no dedicated project manager, where backlog upkeep currently falls on whoever has timenot Folk
  • Teams leaving Jira because its configuration and administration cost more attention than the tracking is worthnot Folk
  • A support or intake queue where incoming requests need categorising and deduplicating before anyone can plan themnot Folk
  • Startups that want tasks, chat and progress tracking in one tool rather than stitching a tracker to a chat appnot Folk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

Height

  • It is one product from one small venture-funded company with no second line of business underwriting it, so adopting it as your system of record is a bet on that company's funding, and the tool holds work history you would have to reconstruct elsewhere if the bet fails.
  • The 2024 relaunch as Height 2.0 reoriented the product around AI agents and changed workflows customers had already built on, which is the clearest available evidence of how much the product may be re-shaped again under you.
  • The ecosystem is small next to Jira, Linear and Asana: fewer third-party integrations, no consultancy market, and far less written material to search when something behaves unexpectedly, so support questions go to the vendor and wait.
  • The automation only pays off if tasks contain enough substance for a model to work with; on a team whose tickets are two-word titles, the agents have nothing to triage or deduplicate and the product reduces to an ordinary tracker at a premium.
  • Task content is processed by hosted large language models, so a security review becomes a question about subprocessors and data handling, and there is no self-hosted or on-premises deployment to fall back on if the answer is unacceptable.
  • There is no widely used two-way synchronisation with Jira, so an organisation where one team adopts Height and the rest stay on Jira ends up with two systems of record and manual reconciliation between them.

Pricing, plan by plan

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

Height

Free

No published plan breakdown. See the Height review.

Which should you pick?

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.
Folk review

Choose Height if

  • You need autonomous triage.
  • You want to start without paying.
  • You also want duplicate detection.
Height review

Questions people ask

Is Folk or Height better?
Neither clearly leads. Folk starts at Free and Height at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Folk or Height?
Folk starts at Free and Height at Free.
Does Folk or Height run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Folk for free?
Both have a free tier, so you can try either at no cost before committing.
What is Folk best used for?
Folk is most often used for contact management, sales outreach, networking, recruitment. Of those, contact management and sales outreach are not what Height is typically brought in for.
What can Folk do that Height cannot?
Folk covers Contact management, Email tracking, Mail merge, Chrome extension. Height covers Autonomous triage, Duplicate detection, Attribute maintenance, Per-task chat.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
Height: How is this different from Jira automation?

Jira automation is rule-based: you define a trigger and an action. Height's agents read the content of tasks and act on judgement, such as recognising that two tickets describe the same bug, which no rule can express.

Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
Height: Can we self-host it?

No. It is software as a service only, with no on-premises or private-cloud deployment. If your requirements rule out a hosted tracker, this is not a candidate.

Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
Height: What happens to our data if the company fails?

You would need an export and a migration to another tool. This is the standard risk with a single-product startup, and it is worth confirming the export path covers task history, comments and custom fields before committing to it.

Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
Height: Does it work for non-engineering teams?

Yes, the views and custom fields are generic enough for marketing, operations or support queues. Its integrations, though, are aimed at software teams, so a non-engineering team gets less of the surrounding value.

Height: Do the AI features need our tickets to be well written?

In practice, yes. Triage, deduplication and attribute maintenance work from what is written in the task, so the return is much higher on a team that already writes descriptive tickets than on one that does not.

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