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Automation Integration · head to head

Flowable vs Hightouch

Flowable logo

Flowable

Automation Integration

Apache 2.0 BPMN, CMMN and DMN engine from the team that originally built Activiti

From
Free
Rated
-
Full reviewWebsite
Hightouch logo

Hightouch

Automation Integration

Sync data from your warehouse to business tools

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Flowable the open source engine is genuinely usable but ships without the modelling studio, work application and admin console, so an open source deployment means building your own user interfaces before anyone can use it.; Hightouch the free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • They diverge on capability: Flowable covers BPMN 2.0 engine, Hightouch covers Data syncing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Flowable and Hightouch actually diverge.

Attributes where Flowable and Hightouch differ
AttributeFlowableHightouch
Pricing modelquoteusage-based
PlatformsLinux, Windows, Docker, Kubernetes, CloudWeb, Api
FoundedUnknown2020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flowable

  • BPMN 2.0 engine
  • CMMN case management
  • DMN decision tables
  • Spring Boot integration
  • Modelling studio
  • Task and case application
  • REST APIs
  • History and audit

Only in Hightouch

  • Data syncing
  • Reverse ETL
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Scheduling
  • 200+ destinations

What people use each for

The jobs each tool is most often brought in to do.

Flowable

  • An insurer automating claims handling where each case follows a different path and BPMN alone cannot express itnot Hightouch
  • A bank embedding process orchestration inside an existing Spring Boot estate rather than buying a separate platformnot Hightouch
  • A team leaving Activiti or jBPM that wants the same API family with active commercial maintenancenot Hightouch
  • A regulated organisation needing complete process history and decision table audit trails for supervisorsnot Hightouch

Hightouch

  • Composable Customer Data Platformnot Flowable
  • Reverse ETL and data activationnot Flowable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flowable

  • The open source engine is genuinely usable but ships without the modelling studio, work application and admin console, so an open source deployment means building your own user interfaces before anyone can use it.
  • It expects Java engineering capacity; teams looking for a business-user low-code automation tool will find the modelling and deployment cycle far too technical.
  • Enterprise pricing is not published and is quoted per deployment, leaving buyers without a benchmark against Camunda or IBM alternatives.
  • The Activiti fork left three engines with related APIs and overlapping documentation in circulation, and search results routinely return advice for the wrong one.
  • Flowable AG is a small Swiss company relative to its competitors, so the partner network, training market and pool of engineers with production experience are all limited outside Europe.

Hightouch

  • The free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
  • Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales

Pricing, plan by plan

Flowable

Free
  • Flowable Open SourceFree
    • Apache 2.0 licensed BPMN, CMMN and DMN engines
    • Embeddable Java library or standalone apps
    • No modelling studio or enterprise applications
  • Flowable Enterprise$undefined/year
    • Modelling studio, work application and admin console
    • Connectors, forms and advanced identity management
    • Support with SLA and version maintenance

Hightouch

Free
  • StarterFree
    • Limited syncs
    • Community support
  • Growth$200/month
    • Multiple syncs
    • Email support
  • Enterprise$1000/month
    • Unlimited syncs
    • Dedicated support

Which should you pick?

Choose Flowable if

  • You need bpmn 2.0 engine.
  • You want to start without paying.
  • You work on Linux, Windows, Docker, Kubernetes, Cloud.
  • You also want cmmn case management.
Flowable review

Choose Hightouch if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want reverse etl.
Hightouch review

Questions people ask

Is Flowable or Hightouch better?
Neither clearly leads. Flowable starts at Free and Hightouch at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flowable or Hightouch?
Flowable starts at Free and Hightouch at Free.
Does Flowable or Hightouch run on more platforms?
Flowable runs on Linux, Windows, Docker, Kubernetes, Cloud. Hightouch runs on Web, Api.
Can I use Flowable for free?
Both have a free tier, so you can try either at no cost before committing.
What is Flowable best used for?
Flowable is most often used for an insurer automating claims handling where each case follows a different path and bpmn alone cannot express it, a bank embedding process orchestration inside an existing spring boot estate rather than buying a separate platform, a team leaving activiti or jbpm that wants the same api family with active commercial maintenance, a regulated organisation needing complete process history and decision table audit trails for supervisors. Of those, an insurer automating claims handling where each case follows a different path and bpmn alone cannot express it and a bank embedding process orchestration inside an existing spring boot estate rather than buying a separate platform are not what Hightouch is typically brought in for.
What can Flowable do that Hightouch cannot?
Flowable covers BPMN 2.0 engine, CMMN case management, DMN decision tables, Spring Boot integration. Hightouch covers Data syncing, Reverse ETL, Transformation, Real-time activation.

Answered from the vendors’ own pages

Flowable: Is Flowable open source?

Yes, the BPMN, CMMN and DMN engines are Apache 2.0. The modelling studio and enterprise applications are commercial.

Hightouch: How much does Hightouch cost?

Hightouch uses usage-based pricing with the philosophy to 'only pay for what you use.' Specific dollar amounts are not published; prospects must request a demo for custom quotes.

Source
Flowable: How does it relate to Activiti and jBPM?

The same core developers built jBPM, then Activiti, then forked Activiti in 2016 to create Flowable.

Hightouch: Does Hightouch offer a free tier?

Yes, Hightouch offers a free Basic Reverse ETL tier with up to 2 active syncs, unlimited destination count, and unlimited user seats.

Source
Flowable: What does Flowable Enterprise cost?

Nothing is published. It is quoted per deployment by the vendor.

Hightouch: What pricing models does Hightouch offer?

Hightouch offers usage-based pricing for Agentic Marketing Platform and Composable CDP with no Monthly Tracked Users (MTU) limits and economies of scale as usage grows.

Source
Flowable: Why choose it over Camunda?

CMMN case management is a first-class engine, which matters when work is exception-driven rather than a fixed sequence.

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