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Automation Integration · head to head

Flowable vs Tealium

Flowable logo

Flowable

Automation Integration

Apache 2.0 BPMN, CMMN and DMN engine from the team that originally built Activiti

From
Free
Rated
-
Full reviewWebsite
Tealium logo

Tealium

Automation Integration

The customer data platform built for data-driven marketing

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Flowable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flowable the open source engine is genuinely usable but ships without the modelling studio, work application and admin console, so an open source deployment means building your own user interfaces before anyone can use it.; Tealium no pricing published on website; requires contacting sales or requesting demo
  • They diverge on capability: Flowable covers BPMN 2.0 engine, Tealium covers Data collection.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Flowable and Tealium actually diverge.

Attributes where Flowable and Tealium differ
AttributeFlowableTealium
Starting priceFree$1000/month
Pricing modelquotesubscription
Free tierYesNo
PlatformsLinux, Windows, Docker, Kubernetes, CloudWeb, Mobile
FoundedUnknown2008

Identical on both: user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flowable

  • BPMN 2.0 engine
  • CMMN case management
  • DMN decision tables
  • Spring Boot integration
  • Modelling studio
  • Task and case application
  • REST APIs
  • History and audit

Only in Tealium

  • Data collection
  • Tag management
  • Audience segmentation
  • Activation
  • Analytics
  • Privacy management
  • Real-time personalization
  • 1000+ integrations

What people use each for

The jobs each tool is most often brought in to do.

Flowable

  • An insurer automating claims handling where each case follows a different path and BPMN alone cannot express itnot Tealium
  • A bank embedding process orchestration inside an existing Spring Boot estate rather than buying a separate platformnot Tealium
  • A team leaving Activiti or jBPM that wants the same API family with active commercial maintenancenot Tealium
  • A regulated organisation needing complete process history and decision table audit trails for supervisorsnot Tealium

Tealium

  • Workflow Automationnot Flowable
  • Data Integrationnot Flowable
  • Process Automationnot Flowable
  • App Integrationnot Flowable
  • API Connectivitynot Flowable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flowable

  • The open source engine is genuinely usable but ships without the modelling studio, work application and admin console, so an open source deployment means building your own user interfaces before anyone can use it.
  • It expects Java engineering capacity; teams looking for a business-user low-code automation tool will find the modelling and deployment cycle far too technical.
  • Enterprise pricing is not published and is quoted per deployment, leaving buyers without a benchmark against Camunda or IBM alternatives.
  • The Activiti fork left three engines with related APIs and overlapping documentation in circulation, and search results routinely return advice for the wrong one.
  • Flowable AG is a small Swiss company relative to its competitors, so the partner network, training market and pool of engineers with production experience are all limited outside Europe.

Tealium

  • No pricing published on website; requires contacting sales or requesting demo

Pricing, plan by plan

Flowable

Free
  • Flowable Open SourceFree
    • Apache 2.0 licensed BPMN, CMMN and DMN engines
    • Embeddable Java library or standalone apps
    • No modelling studio or enterprise applications
  • Flowable Enterprise$undefined/year
    • Modelling studio, work application and admin console
    • Connectors, forms and advanced identity management
    • Support with SLA and version maintenance

Tealium

$1000/month
  • Starter$1000/month
    • Basic CDP features
  • Professional$3000/month
    • Advanced features
    • Priority support
  • Enterprise$10000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Flowable if

  • You need bpmn 2.0 engine.
  • You want to start without paying.
  • You work on Linux, Windows, Docker, Kubernetes, Cloud.
  • You also want cmmn case management.
Flowable review

Choose Tealium if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want tag management.
Tealium review

Questions people ask

Is Flowable or Tealium better?
Neither clearly leads. Flowable starts at Free and Tealium at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flowable or Tealium?
Flowable has a free tier; the other does not. Paid plans start at Free for Flowable and $1000/month for Tealium.
Does Flowable or Tealium run on more platforms?
Flowable runs on Linux, Windows, Docker, Kubernetes, Cloud. Tealium runs on Web, Mobile.
Can I use Flowable for free?
Yes. Flowable has a free tier, so you can try it without paying. Tealium starts at $1000/month.
What is Flowable best used for?
Flowable is most often used for an insurer automating claims handling where each case follows a different path and bpmn alone cannot express it, a bank embedding process orchestration inside an existing spring boot estate rather than buying a separate platform, a team leaving activiti or jbpm that wants the same api family with active commercial maintenance, a regulated organisation needing complete process history and decision table audit trails for supervisors. Of those, an insurer automating claims handling where each case follows a different path and bpmn alone cannot express it and a bank embedding process orchestration inside an existing spring boot estate rather than buying a separate platform are not what Tealium is typically brought in for.
What can Flowable do that Tealium cannot?
Flowable covers BPMN 2.0 engine, CMMN case management, DMN decision tables, Spring Boot integration. Tealium covers Data collection, Tag management, Audience segmentation, Activation.

Answered from the vendors’ own pages

Flowable: Is Flowable open source?

Yes, the BPMN, CMMN and DMN engines are Apache 2.0. The modelling studio and enterprise applications are commercial.

Tealium: How much does Tealium cost?

Tealium does not publish pricing on its website. Customers must request a demo or contact the company directly to discuss pricing.

Source
Flowable: How does it relate to Activiti and jBPM?

The same core developers built jBPM, then Activiti, then forked Activiti in 2016 to create Flowable.

Tealium: Is there a Tealium free trial?

Tealium does not advertise a free trial on its main website. The primary path to pricing information is requesting a demo or contacting the sales team.

Source
Flowable: What does Flowable Enterprise cost?

Nothing is published. It is quoted per deployment by the vendor.

Flowable: Why choose it over Camunda?

CMMN case management is a first-class engine, which matters when work is exception-driven rather than a fixed sequence.

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