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Restaurants · head to head

Flipdish vs Wisely

Flipdish logo

Flipdish

Restaurants

Branded ordering websites, apps and self service kiosks for takeaways and restaurant groups in Europe

From
On request
Rated
-
Full reviewWebsite
Wisely logo

Wisely

Restaurants

Guest intelligence and CRM for restaurants

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Flipdish most plans take a percentage of order value, so the cost rises with volume and a busy site can end up paying more than a flat fee competitor would charge.; Wisely wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices
  • They diverge on capability: Flipdish covers Branded ordering site and app, Wisely covers Guest CRM.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Flipdish and Wisely actually diverge.

Attributes where Flipdish and Wisely differ
AttributeFlipdishWisely
Starting priceOn request$200/month
Pricing modelquotesubscription
FoundedUnknown2013

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flipdish

  • Branded ordering site and app
  • Self service kiosks
  • Marketing and loyalty
  • POS and printer integration
  • Driver and delivery tracking
  • Multi site and franchise controls

Only in Wisely

  • Guest CRM
  • Waitlist
  • Reservations
  • Feedback
  • Marketing
  • Analytics
  • Toast
  • Square

What people use each for

The jobs each tool is most often brought in to do.

Flipdish

  • An Irish or British takeaway trying to move repeat customers off Just Eat and onto its own appnot Wisely
  • A franchise group that needs one ordering platform across several European countriesnot Wisely
  • A quick service site adding kiosks to cut counter queues without changing its ordering stacknot Wisely
  • An operator with its own drivers who needs dispatch and customer tracking without a fleet contractnot Wisely

Wisely

  • Restaurant customer intelligence and loyalty marketingnot Flipdish

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flipdish

  • Most plans take a percentage of order value, so the cost rises with volume and a busy site can end up paying more than a flat fee competitor would charge.
  • Commission free refers to the marketplaces, not to Flipdish itself, and the wording in its marketing has caused genuine confusion at renewal time.
  • The company cut staff heavily after its 2021 peak valuation and narrowed its focus, so buyers outside Ireland, the United Kingdom and core European markets get less support and fewer local integrations.
  • Kiosks require hardware purchase and physical installation per site, a capital cost that sits outside the software quote and does not scale down for small premises.
  • You still fund the discounting and advertising that moves customers away from the marketplaces, and none of that appears in the platform cost comparison.

Wisely

  • Wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices

Pricing, plan by plan

Flipdish

On request
  • Flipdish$undefined/year
    • Most plans charge a percentage of order value processed through Flipdish channels
    • Kiosk hardware quoted separately per terminal
    • Setup, branding and app store submission billed at onboarding

Wisely

$200/month
  • Standard$200/month
    • CRM
    • Waitlist
    • Basic features
  • EnterpriseFree
    • Custom pricing
    • Full features

Which should you pick?

Choose Flipdish if

  • You need branded ordering site and app.
  • You work on Web, iOS, Android.
  • You also want self service kiosks.
Flipdish review

Choose Wisely if

  • You need guest crm.
  • You work on Web, Ios, Android.
  • You also want waitlist.
Wisely review

Questions people ask

Is Flipdish or Wisely better?
Neither clearly leads. Flipdish starts at On request and Wisely at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flipdish or Wisely?
Flipdish starts at On request and Wisely at $200/month.
Does Flipdish or Wisely run on more platforms?
Flipdish runs on Web, iOS, Android. Wisely runs on Web, Ios, Android.
What is Flipdish best used for?
Flipdish is most often used for an irish or british takeaway trying to move repeat customers off just eat and onto its own app, a franchise group that needs one ordering platform across several european countries, a quick service site adding kiosks to cut counter queues without changing its ordering stack, an operator with its own drivers who needs dispatch and customer tracking without a fleet contract. Of those, an irish or british takeaway trying to move repeat customers off just eat and onto its own app and a franchise group that needs one ordering platform across several european countries are not what Wisely is typically brought in for.
What can Flipdish do that Wisely cannot?
Flipdish covers Branded ordering site and app, Self service kiosks, Marketing and loyalty, POS and printer integration. Wisely covers Guest CRM, Waitlist, Reservations, Feedback.

Answered from the vendors’ own pages

Flipdish: Is Flipdish actually commission free?

No. It charges much less than a delivery marketplace, but most plans take a percentage of the order value it processes. Ask for the rate at your order volume.

Wisely: Is Wisely compliant with data privacy regulations?

Yes. Wisely is GDPR and CCPA compliant as a Data Processor. Clients own their data, and the platform includes features to manage all Data Subject rights within Wisely.

Source
Flipdish: Does it replace Just Eat or Deliveroo?

It provides a direct channel alongside them. Most venues keep the marketplaces for discovery and use Flipdish for repeat customers.

Wisely: What security certifications does Wisely have?

Wisely is SOC 2 compliant and completes regular internal and external security audits. The infrastructure maintains a 99.9% uptime SLA with data classifications aligned to NIST and ISO standards.

Source
Flipdish: Does it work with my point of sale?

It integrates with a number of systems and, where it does not, orders can be printed or worked on a tablet.

Wisely: Which POS and ordering systems integrate with Wisely?

Wisely integrates with major systems including Toast, Micros, Olo, Oracle, Shopify, and hundreds of other point solutions to aggregate customer data across all channels.

Source
Flipdish: Which countries is it strongest in?

Ireland and the United Kingdom, with meaningful coverage across continental Europe.

Wisely: Do I need to be enrolled in a loyalty program to have my data tracked?

No. Wisely provides visibility into 100% of customers, not just loyalty members, enabling brands to understand behaviors and customer lifetime value across their entire guest base.

Source
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