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Affiliate Marketing · head to head

Awin vs Firstup

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Free plan
No
Full reviewWebsite
Firstup logo

Firstup

Employee Engagement

Intelligent communication platform for workforce engagement

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; Firstup none of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
  • They diverge on capability: Awin covers Global publisher network, Firstup covers AI-powered delivery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and Firstup actually diverge.

Attributes where Awin and Firstup differ
AttributeAwinFirstup
Starting price£99/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, MobileWeb
CategoryAffiliate MarketingEmployee Engagement
Founded20002008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in Firstup

  • AI-powered delivery
  • Personalized content
  • Multi-channel communication
  • Analytics and insights
  • Mobile app
  • Campaign management
  • Employee segmentation
  • Integrations

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot Firstup
  • Performance-based advertisingnot Firstup
  • Commission managementnot Firstup

Firstup

  • Targeted internal communications to email, mobile app and desktop channelsnot Awin
  • Reaching frontline and deskless employees who lack corporate emailnot Awin
  • Automated employee journeys for onboarding and lifecycle momentsnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

Firstup

  • None of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
  • AI content creation, intelligent delivery timing, translations and user generated content all require the Professional package
  • Employee journey automation, the flow builder and journey analytics require the top Premier package
  • Intranet capabilities are a paid add-on on top of any package rather than part of the platform
  • No free tier, trial price or self-serve signup is published

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

Firstup

On request
  • Enterprise$undefined/month
    • AI personalization
    • Multi-channel delivery
    • Analytics

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose Firstup if

  • You need ai-powered delivery.
  • You also want personalized content.
Firstup review

Questions people ask

Is Awin or Firstup better?
Neither clearly leads. Awin starts at £99/month and Firstup at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or Firstup?
Awin starts at £99/month and Firstup at On request.
Does Awin or Firstup run on more platforms?
Awin runs on Web, Mobile. Firstup runs on Web.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what Firstup is typically brought in for.
What can Awin do that Firstup cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Firstup covers AI-powered delivery, Personalized content, Multi-channel communication, Analytics and insights.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
Firstup: What are Firstup's pricing tiers?

Firstup offers three main tiers: Essential (basic employee communication reach), Professional (intelligent delivery with AI content creation), and Premier (hyper-personalized experiences at scale). An Employee Intranet add-on is available for any tier.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
Firstup: How much does Firstup cost?

Actual dollar amounts are not published. Customers must request a quote or speak directly with Firstup's sales team to receive pricing information.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
Firstup: Do you offer volume discounts?

Firstup's pricing page includes a FAQ header for this question but does not provide the answer in the published content. This requires direct contact with sales.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
Firstup: Is pricing built to scale with workforce growth?

Yes. Firstup describes its pricing as built to grow with your workforce, meaning the cost structure adjusts as your organization changes.

Source
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