Softwr

Employee Engagement · head to head

Firstup vs Profit.co

Firstup logo

Firstup

Employee Engagement

Intelligent communication platform for workforce engagement

From
On request
Rated
-
Full reviewWebsite
Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Profit.co has a free tier, so it costs nothing to try first.
  • Each has a real cost: Firstup none of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales; Profit.co no published pricing at all; every deal is a custom proposal built with their sales team
  • They diverge on capability: Firstup covers AI-powered delivery, Profit.co covers OKR management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Firstup and Profit.co actually diverge.

Attributes where Firstup and Profit.co differ
AttributeFirstupProfit.co
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
Founded20082018

Identical on both: user rating (Not yet rated), category (Employee Engagement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Firstup

  • AI-powered delivery
  • Personalized content
  • Multi-channel communication
  • Analytics and insights
  • Mobile app
  • Campaign management
  • Employee segmentation
  • Integrations

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Firstup

  • Targeted internal communications to email, mobile app and desktop channelsnot Profit.co
  • Reaching frontline and deskless employees who lack corporate emailnot Profit.co
  • Automated employee journeys for onboarding and lifecycle momentsnot Profit.co

Profit.co

  • Running OKRs across an organisationnot Firstup
  • Performance reviews and goal trackingnot Firstup
  • Project portfolio management alongside objectivesnot Firstup
  • Balanced scorecard reportingnot Firstup
  • Building KPI dashboards from prebuilt templatesnot Firstup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Firstup

  • None of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
  • AI content creation, intelligent delivery timing, translations and user generated content all require the Professional package
  • Employee journey automation, the flow builder and journey analytics require the top Premier package
  • Intranet capabilities are a paid add-on on top of any package rather than part of the platform
  • No free tier, trial price or self-serve signup is published

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Pricing, plan by plan

Firstup

On request
  • Enterprise$undefined/month
    • AI personalization
    • Multi-channel delivery
    • Analytics

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Which should you pick?

Choose Firstup if

  • You need ai-powered delivery.
  • You also want personalized content.
Firstup review

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Questions people ask

Is Firstup or Profit.co better?
Neither clearly leads. Firstup starts at On request and Profit.co at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Firstup or Profit.co?
Profit.co has a free tier; the other does not. Paid plans start at On request for Firstup and Free for Profit.co.
Does Firstup or Profit.co run on more platforms?
Firstup runs on Web. Profit.co runs on Web, Ios, Android, Api.
Can I use Profit.co for free?
Yes. Profit.co has a free tier, so you can try it without paying. Firstup starts at On request.
What is Firstup best used for?
Firstup is most often used for targeted internal communications to email, mobile app and desktop channels, reaching frontline and deskless employees who lack corporate email, automated employee journeys for onboarding and lifecycle moments. Of those, targeted internal communications to email, mobile app and desktop channels and reaching frontline and deskless employees who lack corporate email are not what Profit.co is typically brought in for.
What can Firstup do that Profit.co cannot?
Firstup covers AI-powered delivery, Personalized content, Multi-channel communication, Analytics and insights. Profit.co covers OKR management, Goal alignment, Key result tracking, Task management. Both handle Slack.

Answered from the vendors’ own pages

Firstup: What are Firstup's pricing tiers?

Firstup offers three main tiers: Essential (basic employee communication reach), Professional (intelligent delivery with AI content creation), and Premier (hyper-personalized experiences at scale). An Employee Intranet add-on is available for any tier.

Source
Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
Firstup: How much does Firstup cost?

Actual dollar amounts are not published. Customers must request a quote or speak directly with Firstup's sales team to receive pricing information.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
Firstup: Do you offer volume discounts?

Firstup's pricing page includes a FAQ header for this question but does not provide the answer in the published content. This requires direct contact with sales.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
Firstup: Is pricing built to scale with workforce growth?

Yes. Firstup describes its pricing as built to grow with your workforce, meaning the cost structure adjusts as your organization changes.

Source
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