Softwr

Employee Engagement · head to head

Firstup vs Medallia

Firstup logo

Firstup

Employee Engagement

Intelligent communication platform for workforce engagement

From
On request
Rated
-
Full reviewWebsite
Medallia logo

Medallia

Surveys

Enterprise experience management platform for customer, employee and contact centre feedback

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Firstup none of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales; Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • They diverge on capability: Firstup covers AI-powered delivery, Medallia covers Multi-channel feedback capture.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Firstup and Medallia actually diverge.

Attributes where Firstup and Medallia differ
AttributeFirstupMedallia
PlatformsWebWeb, iOS, Android
CategoryEmployee EngagementSurveys
Founded2008Unknown

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Firstup

  • AI-powered delivery
  • Personalized content
  • Multi-channel communication
  • Analytics and insights
  • Mobile app
  • Campaign management
  • Employee segmentation
  • Integrations

Only in Medallia

  • Multi-channel feedback capture
  • AI text and sentiment analysis
  • Role-based reporting
  • Contact centre analytics
  • Experience orchestration
  • Market research tools

What people use each for

The jobs each tool is most often brought in to do.

Firstup

  • Targeted internal communications to email, mobile app and desktop channelsnot Medallia
  • Reaching frontline and deskless employees who lack corporate emailnot Medallia
  • Automated employee journeys for onboarding and lifecycle momentsnot Medallia

Medallia

  • A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot Firstup
  • An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot Firstup
  • A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot Firstup
  • A company running employee and customer experience programmes and wanting one vendor across bothnot Firstup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Firstup

  • None of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
  • AI content creation, intelligent delivery timing, translations and user generated content all require the Professional package
  • Employee journey automation, the flow builder and journey analytics require the top Premier package
  • Intranet capabilities are a paid add-on on top of any package rather than part of the platform
  • No free tier, trial price or self-serve signup is published

Medallia

  • There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
  • The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
  • Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
  • Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.

Pricing, plan by plan

Firstup

On request
  • Enterprise$undefined/month
    • AI personalization
    • Multi-channel delivery
    • Analytics

Medallia

On request
  • Medallia Experience Cloud$undefined/year
    • No published pricing, sold as a multi-year enterprise contract
    • Pricing depends on modules (CX, EX, contact centre, market research)
    • Implementation and integration typically charged separately

Which should you pick?

Choose Firstup if

  • You need ai-powered delivery.
  • You also want personalized content.
Firstup review

Choose Medallia if

  • You need multi-channel feedback capture.
  • You work on Web, iOS, Android.
  • You also want ai text and sentiment analysis.
Medallia review

Questions people ask

Is Firstup or Medallia better?
Neither clearly leads. Firstup starts at On request and Medallia at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Firstup or Medallia?
Firstup starts at On request and Medallia at On request.
Does Firstup or Medallia run on more platforms?
Firstup runs on Web. Medallia runs on Web, iOS, Android.
What is Firstup best used for?
Firstup is most often used for targeted internal communications to email, mobile app and desktop channels, reaching frontline and deskless employees who lack corporate email, automated employee journeys for onboarding and lifecycle moments. Of those, targeted internal communications to email, mobile app and desktop channels and reaching frontline and deskless employees who lack corporate email are not what Medallia is typically brought in for.
What can Firstup do that Medallia cannot?
Firstup covers AI-powered delivery, Personalized content, Multi-channel communication, Analytics and insights. Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics.

Answered from the vendors’ own pages

Firstup: What are Firstup's pricing tiers?

Firstup offers three main tiers: Essential (basic employee communication reach), Professional (intelligent delivery with AI content creation), and Premier (hyper-personalized experiences at scale). An Employee Intranet add-on is available for any tier.

Source
Medallia: Is there a self-serve or free version?

No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.

Firstup: How much does Firstup cost?

Actual dollar amounts are not published. Customers must request a quote or speak directly with Firstup's sales team to receive pricing information.

Source
Medallia: Can a mid-sized company buy Medallia?

Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.

Firstup: Do you offer volume discounts?

Firstup's pricing page includes a FAQ header for this question but does not provide the answer in the published content. This requires direct contact with sales.

Source
Medallia: Does it replace a standalone survey tool?

It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.

Firstup: Is pricing built to scale with workforce growth?

Yes. Firstup describes its pricing as built to grow with your workforce, meaning the cost structure adjusts as your organization changes.

Source
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