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Affiliate Marketing · head to head

FirstPromoter vs Perkbox

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Free plan
No
Full reviewWebsite
Perkbox logo

Perkbox

Employee Engagement

Employee perks, discounts, recognition and a wellbeing hub in one benefits platform

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Perkbox perkbox no longer publishes any pricing, plan names or minimum headcount, so buyers must run a full sales process before they can compare it against Reward Gateway or Vantage Circle on price.
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Perkbox covers Perks and discounts.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which FirstPromoter and Perkbox actually diverge.

Attributes where FirstPromoter and Perkbox differ
AttributeFirstPromoterPerkbox
Starting price$49/monthOn request
Pricing modelUnknownquote
PlatformsWeb (SaaS)Web, iOS, Android
CategoryAffiliate MarketingEmployee Engagement
Founded2017Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Perkbox

  • Perks and discounts
  • Perkbox Recognition
  • Wellbeing hub
  • Celebrations
  • Flexi points
  • Multi country delivery
  • Admin reporting
  • Mobile app

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Perkbox
  • Tracking referral revenue through Stripenot Perkbox
  • Paying affiliates and issuing invoicesnot Perkbox
  • Multi-tier commission structures on the higher plansnot Perkbox

Perkbox

  • A United Kingdom employer wanting a benefits perk that employees can see the value of immediately, where the discount catalogue is deepestnot FirstPromoter
  • An organisation replacing several separate suppliers for discounts, recognition and wellbeing with one platform and one loginnot FirstPromoter
  • A company with high volume frontline staff where a few pounds a month of real redeemable saving matters more than an abstract wellbeing programmenot FirstPromoter
  • An HR team that wants automated celebration prompts so managers stop missing work anniversariesnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Perkbox

  • Perkbox no longer publishes any pricing, plan names or minimum headcount, so buyers must run a full sales process before they can compare it against Reward Gateway or Vantage Circle on price.
  • The value depends entirely on redemption, and a catalogue weighted toward metropolitan retail and hospitality delivers much less to a distributed workforce in smaller towns, which is exactly the workforce most likely to have been sold on the saving.
  • Recognition points are funded by the employer on top of the platform fee, and that reward budget is usually the larger of the two numbers, so a quote that looks cheap can hide the real annual cost.
  • Catalogue depth outside the United Kingdom is thinner, so a multinational rolling out one platform gives materially different value to employees in different countries while paying a similar rate for each.
  • Perks platforms have low switching costs and high substitutability, which means renewal negotiations are competitive but also that Perkbox has limited ability to differentiate beyond catalogue and price.

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Perkbox

On request
  • Perkbox$undefined/year
    • Quote only, with no plan names, rates or minimum headcount published
    • Recognition points funding is an employer cost separate from the platform fee
    • Rate varies by headcount, country mix and which modules are included

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Perkbox if

  • You need perks and discounts.
  • You work on Web, iOS, Android.
  • You also want perkbox recognition.
Perkbox review

Questions people ask

Is FirstPromoter or Perkbox better?
Neither clearly leads. FirstPromoter starts at $49/month and Perkbox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Perkbox?
FirstPromoter starts at $49/month and Perkbox at On request.
Does FirstPromoter or Perkbox run on more platforms?
FirstPromoter runs on Web (SaaS). Perkbox runs on Web, iOS, Android.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Perkbox is typically brought in for.
What can FirstPromoter do that Perkbox cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Perkbox covers Perks and discounts, Perkbox Recognition, Wellbeing hub, Celebrations.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
Perkbox: Does Perkbox publish pricing?

No. The pricing page offers flexible packages and a quote form with no plan names, per employee rates or minimum headcount.

FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
Perkbox: Is there a minimum number of employees?

None is published. Perkbox has moved upmarket from its earlier self service positioning, so smaller employers should confirm eligibility early in the conversation.

FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
Perkbox: Is recognition reward budget included?

No. Recognition points are funded by the employer separately from the platform fee, and that budget is typically larger than the licence itself.

FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
Perkbox: Does it work outside the United Kingdom?

Yes, in Australia and parts of Europe, but the discount catalogue is much deeper in the United Kingdom and value per employee differs accordingly.

FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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