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Employee Engagement · head to head

Perkbox vs Viral Loops

Perkbox logo

Perkbox

Employee Engagement

Employee perks, discounts, recognition and a wellbeing hub in one benefits platform

From
On request
Free plan
No
Full reviewWebsite
Viral Loops logo

Viral Loops

Affiliate Marketing

Viral and referral marketing made simple

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Viral Loops has a free tier, so it costs nothing to try first.
  • Each has a real cost: Perkbox perkbox no longer publishes any pricing, plan names or minimum headcount, so buyers must run a full sales process before they can compare it against Reward Gateway or Vantage Circle on price.; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: Perkbox covers Perks and discounts, Viral Loops covers Campaign templates.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Perkbox and Viral Loops actually diverge.

Attributes where Perkbox and Viral Loops differ
AttributePerkboxViral Loops
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
CategoryEmployee EngagementAffiliate Marketing
FoundedUnknown2016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Perkbox

  • Perks and discounts
  • Perkbox Recognition
  • Wellbeing hub
  • Celebrations
  • Flexi points
  • Multi country delivery
  • Admin reporting
  • Mobile app

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Shopify
  • Mailchimp
  • Klaviyo

What people use each for

The jobs each tool is most often brought in to do.

Perkbox

  • A United Kingdom employer wanting a benefits perk that employees can see the value of immediately, where the discount catalogue is deepestnot Viral Loops
  • An organisation replacing several separate suppliers for discounts, recognition and wellbeing with one platform and one loginnot Viral Loops
  • A company with high volume frontline staff where a few pounds a month of real redeemable saving matters more than an abstract wellbeing programmenot Viral Loops
  • An HR team that wants automated celebration prompts so managers stop missing work anniversariesnot Viral Loops

Viral Loops

  • affiliate marketing managementnot Perkbox
  • Workflow automationnot Perkbox
  • Reportingnot Perkbox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Perkbox

  • Perkbox no longer publishes any pricing, plan names or minimum headcount, so buyers must run a full sales process before they can compare it against Reward Gateway or Vantage Circle on price.
  • The value depends entirely on redemption, and a catalogue weighted toward metropolitan retail and hospitality delivers much less to a distributed workforce in smaller towns, which is exactly the workforce most likely to have been sold on the saving.
  • Recognition points are funded by the employer on top of the platform fee, and that reward budget is usually the larger of the two numbers, so a quote that looks cheap can hide the real annual cost.
  • Catalogue depth outside the United Kingdom is thinner, so a multinational rolling out one platform gives materially different value to employees in different countries while paying a similar rate for each.
  • Perks platforms have low switching costs and high substitutability, which means renewal negotiations are competitive but also that Perkbox has limited ability to differentiate beyond catalogue and price.

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

Perkbox

On request
  • Perkbox$undefined/year
    • Quote only, with no plan names, rates or minimum headcount published
    • Recognition points funding is an employer cost separate from the platform fee
    • Rate varies by headcount, country mix and which modules are included

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose Perkbox if

  • You need perks and discounts.
  • You work on Web, iOS, Android.
  • You also want perkbox recognition.
Perkbox review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is Perkbox or Viral Loops better?
Neither clearly leads. Perkbox starts at On request and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Perkbox or Viral Loops?
Viral Loops has a free tier; the other does not. Paid plans start at On request for Perkbox and Free for Viral Loops.
Does Perkbox or Viral Loops run on more platforms?
Perkbox runs on Web, iOS, Android. Viral Loops runs on Web.
Can I use Viral Loops for free?
Yes. Viral Loops has a free tier, so you can try it without paying. Perkbox starts at On request.
What is Perkbox best used for?
Perkbox is most often used for a united kingdom employer wanting a benefits perk that employees can see the value of immediately, where the discount catalogue is deepest, an organisation replacing several separate suppliers for discounts, recognition and wellbeing with one platform and one login, a company with high volume frontline staff where a few pounds a month of real redeemable saving matters more than an abstract wellbeing programme, an hr team that wants automated celebration prompts so managers stop missing work anniversaries. Of those, a united kingdom employer wanting a benefits perk that employees can see the value of immediately, where the discount catalogue is deepest and an organisation replacing several separate suppliers for discounts, recognition and wellbeing with one platform and one login are not what Viral Loops is typically brought in for.
What can Perkbox do that Viral Loops cannot?
Perkbox covers Perks and discounts, Perkbox Recognition, Wellbeing hub, Celebrations. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets.

Answered from the vendors’ own pages

Perkbox: Does Perkbox publish pricing?

No. The pricing page offers flexible packages and a quote form with no plan names, per employee rates or minimum headcount.

Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
Perkbox: Is there a minimum number of employees?

None is published. Perkbox has moved upmarket from its earlier self service positioning, so smaller employers should confirm eligibility early in the conversation.

Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Perkbox: Is recognition reward budget included?

No. Recognition points are funded by the employer separately from the platform fee, and that budget is typically larger than the licence itself.

Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Perkbox: Does it work outside the United Kingdom?

Yes, in Australia and parts of Europe, but the discount catalogue is much deeper in the United Kingdom and value per employee differs accordingly.

Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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