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Affiliate Marketing · head to head

FirstPromoter vs Impact.com

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite
Impact.com logo

Impact.com

Influencer Marketing

The partnership management platform

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Impact.com starter plan minimum $30/month even if program generates less revenue in 30-day period
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Impact.com covers Partner discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FirstPromoter and Impact.com actually diverge.

Attributes where FirstPromoter and Impact.com differ
AttributeFirstPromoterImpact.com
Starting price$49/month$30/month
Pricing modelUnknownsubscription
PlatformsWeb (SaaS)Web, Api
CategoryAffiliate MarketingInfluencer Marketing
Founded20172008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Impact.com

  • Partner discovery
  • Contract management
  • Cross-device tracking
  • Fraud protection
  • Performance optimization
  • Global payments
  • Multi-program management
  • Attribution modeling

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Impact.com
  • Tracking referral revenue through Stripenot Impact.com
  • Paying affiliates and issuing invoicesnot Impact.com
  • Multi-tier commission structures on the higher plansnot Impact.com

Impact.com

  • Affiliate and partner marketingnot FirstPromoter
  • Performance-based partnershipsnot FirstPromoter
  • Commission trackingnot FirstPromoter
  • Multi-channel affiliate programsnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Impact.com

  • Starter plan minimum $30/month even if program generates less revenue in 30-day period
  • Enterprise plan requires custom sales quote
  • Additional 2.5% transaction fee on all partner-driven sales applies across all tiers
  • One-time setup fee adds to initial cost

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Impact.com

$30/month
  • Starter$30/month
    • Plugin integrations (Shopify, BigCommerce, WooCommerce, Adobe Commerce, Squarespace)
    • Automated partner recommendations
    • Promo code & link tracking
  • Essentials$500/month
    • impact.com Partner Marketplace (90,000 partners)
    • Unlimited contract templates
    • Unlimited tracking across events
  • Pro$2500/month
    • Dedicated customer support
    • Cross-device tracking
    • API-based tracking
  • Enterprise$null/custom
    • Benchmark recommendations
    • Attribution risk protection
    • Fraud scoring

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Impact.com if

  • You need partner discovery.
  • You work on Web, Api.
  • You also want contract management.
Impact.com review

Questions people ask

Is FirstPromoter or Impact.com better?
Neither clearly leads. FirstPromoter starts at $49/month and Impact.com at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Impact.com?
FirstPromoter starts at $49/month and Impact.com at $30/month.
Does FirstPromoter or Impact.com run on more platforms?
FirstPromoter runs on Web (SaaS). Impact.com runs on Web, Api.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Impact.com is typically brought in for.
What can FirstPromoter do that Impact.com cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
Impact.com: How much does impact.com cost?

impact.com offers four tiers: Starter at $30/month, Essentials at $500/month (priced from), Pro at $2,500/month (priced from), and Enterprise with custom pricing. A one-time setup fee applies (varies by technical needs) plus a 2.5% transaction fee on partner-driven sales for all plans. Starter has a $30 minimum monthly charge.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
Impact.com: Is there a free version of impact.com?

No, impact.com does not offer a free tier. The lowest-cost option is the Starter plan at $30/month with a $30 minimum monthly charge if your program generates insufficient revenue in the first 30 days.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
Impact.com: What does impact.com's Pro plan add over Essentials?

The Pro plan at $2,500/month (priced from) adds dedicated customer support, cross-device tracking, API-based tracking, Data Lab for custom reports, SAML support, and partner discovery via keyword search beyond Essentials features. The 2.5% transaction fee applies to all tiers.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
Impact.com: How is impact.com priced?

impact.com uses tiered per-month subscription pricing based on four plans. Starter targets small programs at $30/month; Essentials at $500/month adds partner marketplace; Pro at $2,500/month adds API access and analytics; Enterprise requires custom quote. All tiers incur a 2.5% transaction fee on partner sales plus a one-time variable setup fee.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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