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Audiense vs FirstPromoter

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
FirstPromoter logo

FirstPromoter

Software

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • They diverge on capability: Audiense covers Audience segmentation, FirstPromoter covers Recurring commission tracking.

Where they differ

Only the attributes on which Audiense and FirstPromoter actually diverge.

Attributes where Audiense and FirstPromoter differ
AttributeAudienseFirstPromoter
Starting price$948/year$49/month
PlatformsWebWeb (SaaS)
Founded20112017

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot FirstPromoter
  • Influencer discoverynot FirstPromoter
  • Campaign planningnot FirstPromoter
  • Segmentationnot FirstPromoter

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Audiense
  • Tracking referral revenue through Stripenot Audiense
  • Paying affiliates and issuing invoicesnot Audiense
  • Multi-tier commission structures on the higher plansnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Questions people ask

Is Audiense or FirstPromoter better?
Neither clearly leads. Audiense starts at $948/year and FirstPromoter at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or FirstPromoter?
Audiense starts at $948/year and FirstPromoter at $49/month.
Does Audiense or FirstPromoter run on more platforms?
Audiense runs on Web. FirstPromoter runs on Web (SaaS).
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what FirstPromoter is typically brought in for.
What can Audiense do that FirstPromoter cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Both handle Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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