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Software · head to head

FirstPromoter vs Tapfiliate

FirstPromoter logo

FirstPromoter

Software

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite
Tapfiliate logo

Tapfiliate

Software

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Tapfiliate setup and configuration requires technical knowledge for API integrations
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Tapfiliate covers Affiliate tracking.

Where they differ

Only the attributes on which FirstPromoter and Tapfiliate actually diverge.

Attributes where FirstPromoter and Tapfiliate differ
AttributeFirstPromoterTapfiliate
Starting price$49/month$74/month
PlatformsWeb (SaaS)Web, Cloud
Founded20172014

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Braintree
  • Chargebee
  • Recurly

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Shopify
  • WooCommerce
  • Zapier

Both cover

  • Stripe
  • Paddle
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Tapfiliate
  • Tracking referral revenue through Stripenot Tapfiliate
  • Paying affiliates and issuing invoicesnot Tapfiliate
  • Multi-tier commission structures on the higher plansnot Tapfiliate

Tapfiliate

  • affiliate marketing managementnot FirstPromoter
  • Workflow automationnot FirstPromoter
  • Reportingnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Questions people ask

Is FirstPromoter or Tapfiliate better?
Neither clearly leads. FirstPromoter starts at $49/month and Tapfiliate at $74/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Tapfiliate?
FirstPromoter starts at $49/month and Tapfiliate at $74/month.
Does FirstPromoter or Tapfiliate run on more platforms?
FirstPromoter runs on Web (SaaS). Tapfiliate runs on Web, Cloud.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Tapfiliate is typically brought in for.
What can FirstPromoter do that Tapfiliate cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Both handle Stripe, Paddle, Web support.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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Related pages

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