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Influencer Marketing · head to head

Impact.com vs Viral Loops

Impact.com logo

Impact.com

Influencer Marketing

The partnership management platform

From
On request
Rated
-
Full reviewWebsite
Viral Loops logo

Viral Loops

Affiliate Marketing

Viral and referral marketing made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Viral Loops has a free tier, so it costs nothing to try first.
  • Each has a real cost: Impact.com no pricing is published anywhere, and no cost driver or minimum is stated; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: Impact.com covers Partner discovery, Viral Loops covers Campaign templates.

Where they differ

Only the attributes on which Impact.com and Viral Loops actually diverge.

Attributes where Impact.com and Viral Loops differ
AttributeImpact.comViral Loops
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, ApiWeb
CategoryInfluencer MarketingAffiliate Marketing
Founded20082016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Impact.com

  • Partner discovery
  • Contract management
  • Cross-device tracking
  • Fraud protection
  • Performance optimization
  • Global payments
  • Multi-program management
  • Attribution modeling

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Mailchimp
  • Klaviyo
  • HubSpot

Both cover

  • Shopify

What people use each for

The jobs each tool is most often brought in to do.

Impact.com

  • Managing affiliate and partnership programmes at scalenot Viral Loops
  • Tracking partner referrals and paying commissionsnot Viral Loops

Viral Loops

  • affiliate marketing managementnot Impact.com
  • Workflow automationnot Impact.com
  • Reportingnot Impact.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Impact.com

  • No pricing is published anywhere, and no cost driver or minimum is stated
  • Brands and agencies must request a demo to reach any figure
  • The plans page carries no rates

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

Impact.com

On request
  • Starter$undefined/month
    • Partner discovery
    • Basic tracking
    • Standard reporting
  • Professional$undefined/month
    • Advanced tracking
    • Contract management
    • Performance optimization
  • Enterprise$undefined/month
    • Multi-program management
    • Fraud protection
    • Custom integrations

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose Impact.com if

  • You need partner discovery.
  • You work on Web, Api.
  • You also want contract management.
Impact.com review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is Impact.com or Viral Loops better?
Neither clearly leads. Impact.com starts at On request and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Impact.com or Viral Loops?
Viral Loops has a free tier; the other does not. Paid plans start at On request for Impact.com and Free for Viral Loops.
Does Impact.com or Viral Loops run on more platforms?
Impact.com runs on Web, Api. Viral Loops runs on Web.
Can I use Viral Loops for free?
Yes. Viral Loops has a free tier, so you can try it without paying. Impact.com starts at On request.
What is Impact.com best used for?
Impact.com is most often used for managing affiliate and partnership programmes at scale, tracking partner referrals and paying commissions. Of those, managing affiliate and partnership programmes at scale and tracking partner referrals and paying commissions are not what Viral Loops is typically brought in for.
What can Impact.com do that Viral Loops cannot?
Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Shopify.

Answered from the vendors’ own pages

Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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Related pages

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