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Agility PR Solutions vs Umami

Agility PR Solutions logo

Agility PR Solutions

News

Media intelligence that drives PR success

From
On request
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agility PR Solutions no published pricing tiers; customizable pricing requires direct sales consultation; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Agility PR Solutions covers Media monitoring, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Agility PR Solutions and Umami actually diverge.

Attributes where Agility PR Solutions and Umami differ
AttributeAgility PR SolutionsUmami
Starting priceOn requestFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWebWeb, Linux
CategoryNewsMarketing
Founded2003Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agility PR Solutions

  • Media monitoring
  • Media database
  • PR analytics
  • Report builder
  • Journalist outreach
  • Slack
  • Microsoft Teams
  • CRM systems

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Agility PR Solutions

  • Media monitoring across traditional and digital coveragenot Umami
  • Journalist targeting and pitch personalisationnot Umami
  • Social listening for trends and sentimentnot Umami
  • Crisis monitoring and executive briefingsnot Umami
  • Press release distribution through the newswirenot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Agility PR Solutions
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Agility PR Solutions
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Agility PR Solutions
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Agility PR Solutions

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agility PR Solutions

  • No published pricing tiers; customizable pricing requires direct sales consultation
  • Standard annual billing but company claims ability to accommodate other frequencies without published rates
  • Pricing depends on solution package selection (Media Relations, Monitoring, Intelligence, Social Listening, Managed Services) with no transparency on how combinations affect cost

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Agility PR Solutions

On request
  • Media MonitoringFree
    • News monitoring
    • Social listening
    • Alerts
  • Media DatabaseFree
    • Journalist contacts
    • Media lists
    • Pitching tools
  • Complete SuiteFree
    • All features
    • Advanced analytics
    • API access

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Agility PR Solutions if

  • You need media monitoring.
  • You also want media database.
Agility PR Solutions review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Agility PR Solutions or Umami better?
Neither clearly leads. Agility PR Solutions starts at On request and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agility PR Solutions or Umami?
Umami has a free tier; the other does not. Paid plans start at On request for Agility PR Solutions and Free for Umami.
Does Agility PR Solutions or Umami run on more platforms?
Agility PR Solutions runs on Web. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. Agility PR Solutions starts at On request.
What is Agility PR Solutions best used for?
Agility PR Solutions is most often used for media monitoring across traditional and digital coverage, journalist targeting and pitch personalisation, social listening for trends and sentiment, crisis monitoring and executive briefings. Of those, media monitoring across traditional and digital coverage and journalist targeting and pitch personalisation are not what Umami is typically brought in for.
What can Agility PR Solutions do that Umami cannot?
Agility PR Solutions covers Media monitoring, Media database, PR analytics, Report builder. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Agility PR Solutions: What is Agility PR's pricing model?

Agility PR Solutions offers customized pricing based on specific business needs. The company assesses requirements and recommends appropriate packages. Standard billing is annual, though the company indicates other frequencies can be accommodated (rates not published).

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Agility PR Solutions: What billing currencies does Agility PR accept?

Agility PR Solutions accepts billing in USD, CAD, and GBP. Pricing varies by currency and is customized based on package selection and business requirements.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Agility PR Solutions: What solutions are available from Agility PR?

Agility PR offers Media Relations, Media Monitoring, Media Intelligence, Social Listening, Managed Services, and additional services like Newswire Distribution and Custom Reports. Solutions can be purchased individually or as part of an all-in-one platform.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Agility PR Solutions: Do all Agility PR plans include account management and training?

Yes, all plans include unlimited user onboarding training, platform support via phone/email/chat, and a dedicated account manager across PR Teams and PR Agencies solutions.

Source
Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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