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Manufacturing · head to head

Duro PLM vs GENESIS Version 11

Duro PLM logo

Duro PLM

Manufacturing

Hosted PLM for hardware startups, sold in fixed user bands with no published price

From
On request
Rated
-
Full reviewWebsite
GENESIS Version 11 logo

GENESIS Version 11

Manufacturing

Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Duro PLM no pricing is published anywhere, so budgeting requires a sales conversation and buyers cannot compare against alternatives without entering a pipeline.; GENESIS Version 11 the name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • They diverge on capability: Duro PLM covers Part library, GENESIS Version 11 covers Unlimited tag licensing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Duro PLM and GENESIS Version 11 actually diverge.

Attributes where Duro PLM and GENESIS Version 11 differ
AttributeDuro PLMGENESIS Version 11
PlatformsWebWindows, Web, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Duro PLM

  • Part library
  • Multi-level BOMs
  • Change orders
  • CAD integrations
  • Supplier and cost data
  • User band plans

Only in GENESIS Version 11

  • Unlimited tag licensing
  • GraphWorX
  • Hyper Historian
  • AnalytiX
  • Web and mobile clients
  • BACnet and building protocols
  • Alarm and notification
  • Energy AnalytiX

What people use each for

The jobs each tool is most often brought in to do.

Duro PLM

  • A robotics startup imposing change control on a design before releasing it to a contract manufacturernot GENESIS Version 11
  • A consumer electronics team tracking supplier part numbers and costs against every item in the BOMnot GENESIS Version 11
  • A hardware company whose engineers keep overwriting each other's BOM spreadsheet versionsnot GENESIS Version 11
  • A venture-funded startup that needs a defensible change history before a first production buildnot GENESIS Version 11

GENESIS Version 11

  • A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansionnot Duro PLM
  • A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagramnot Duro PLM
  • A water utility wanting pump station status on a GIS map alongside historised flow and pressure datanot Duro PLM
  • A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllersnot Duro PLM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Duro PLM

  • No pricing is published anywhere, so budgeting requires a sales conversation and buyers cannot compare against alternatives without entering a pipeline.
  • Plans are sold in fixed user bands rather than per seat, so hiring an eleventh engineer moves you to the next tier instead of adding one seat.
  • Storage allowances are capped at 25, 50 and 100 GB, which is tight for teams keeping native CAD files rather than only neutral formats.
  • There is no self-hosted or on-premises option, which rules Duro out for defence and some aerospace suppliers with data residency or ITAR handling constraints.
  • Scope stops at engineering data: no requirements management, no quality module and no manufacturing process planning, so it does not replace the systems a company needs at production scale.

GENESIS Version 11

  • The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
  • It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
  • Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
  • The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.

Pricing, plan by plan

Duro PLM

On request
  • Team$undefined/year
    • Up to 10 users
    • 25 GB data storage
    • Part library, BOMs and change orders
  • Business$undefined/year
    • Up to 20 users
    • 50 GB data storage
    • CAD integrations
  • Enterprise$undefined/year
    • 20 or more users
    • 100 GB data storage
    • Extended support

GENESIS Version 11

On request
  • GENESIS Version 11$undefined/year
    • Unlimited tags, users and connected devices within a licence
    • Licensed by product module rather than by point count
    • Sold and configured through Mitsubishi Electric and Iconics system integrators

Which should you pick?

Choose Duro PLM if

  • You need part library.
  • You also want multi-level boms.
Duro PLM review

Choose GENESIS Version 11 if

  • You need unlimited tag licensing.
  • You work on Windows, Web, iOS, Android.
  • You also want graphworx.
GENESIS Version 11 review

Questions people ask

Is Duro PLM or GENESIS Version 11 better?
Neither clearly leads. Duro PLM starts at On request and GENESIS Version 11 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Duro PLM or GENESIS Version 11?
Duro PLM starts at On request and GENESIS Version 11 at On request.
Does Duro PLM or GENESIS Version 11 run on more platforms?
Duro PLM runs on Web. GENESIS Version 11 runs on Windows, Web, iOS, Android.
What is Duro PLM best used for?
Duro PLM is most often used for a robotics startup imposing change control on a design before releasing it to a contract manufacturer, a consumer electronics team tracking supplier part numbers and costs against every item in the bom, a hardware company whose engineers keep overwriting each other's bom spreadsheet versions, a venture-funded startup that needs a defensible change history before a first production build. Of those, a robotics startup imposing change control on a design before releasing it to a contract manufacturer and a consumer electronics team tracking supplier part numbers and costs against every item in the bom are not what GENESIS Version 11 is typically brought in for.
What can Duro PLM do that GENESIS Version 11 cannot?
Duro PLM covers Part library, Multi-level BOMs, Change orders, CAD integrations. GENESIS Version 11 covers Unlimited tag licensing, GraphWorX, Hyper Historian, AnalytiX.

Answered from the vendors’ own pages

Duro PLM: How much does Duro cost?

Duro does not publish prices. Plans are fixed annual subscriptions quoted by sales against a user band, billed Net 30.

GENESIS Version 11: Is GENESIS64 discontinued?

It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.

Duro PLM: Can I run Duro on my own servers?

No. It is cloud only, which is a hard blocker for organisations with data residency or export control requirements.

GENESIS Version 11: Does version 11 really have no tag limits?

Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.

Duro PLM: What happens when we exceed our user band?

You move to the next tier rather than adding individual seats, so growth arrives as a step change in cost.

GENESIS Version 11: Who owns Iconics now?

Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.

Duro PLM: Is Duro suitable for medical device work?

Its change control is real but the workflow configuration and audit depth are lighter than dedicated regulated-industry PLM, so most ISO 13485 programmes need more.

GENESIS Version 11: Can it act as a building management system on its own?

It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.

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