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Manufacturing · head to head

AMFG vs GENESIS Version 11

AMFG logo

AMFG

Manufacturing

Automated quoting and production workflow software for machine shops and additive bureaus

From
On request
Rated
-
Full reviewWebsite
GENESIS Version 11 logo

GENESIS Version 11

Manufacturing

Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AMFG no pricing is published in any form, and the product is sold by module and site, so total cost is invisible until you are several sales calls in.; GENESIS Version 11 the name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • They diverge on capability: AMFG covers Geometric auto-quoting, GENESIS Version 11 covers Unlimited tag licensing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AMFG and GENESIS Version 11 actually diverge.

Attributes where AMFG and GENESIS Version 11 differ
AttributeAMFGGENESIS Version 11
PlatformsWeb, CloudWindows, Web, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AMFG

  • Geometric auto-quoting
  • 2D drawing analysis
  • Production planning and scheduling
  • Shop-floor control
  • Quality tracking
  • Customer portal
  • CAD and CAM plugins

Only in GENESIS Version 11

  • Unlimited tag licensing
  • GraphWorX
  • Hyper Historian
  • AnalytiX
  • Web and mobile clients
  • BACnet and building protocols
  • Alarm and notification
  • Energy AnalytiX

What people use each for

The jobs each tool is most often brought in to do.

AMFG

  • A machine shop losing work because quoting takes three days and competitors answer in three hoursnot GENESIS Version 11
  • An additive bureau that needs one system for order intake, build scheduling and traceability across several machinesnot GENESIS Version 11
  • A manufacturer running AM and CNC in the same facility and wanting one production record across bothnot GENESIS Version 11
  • Replacing an email and spreadsheet ordering process with a customer portal that produces priced quotes automaticallynot GENESIS Version 11

GENESIS Version 11

  • A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansionnot AMFG
  • A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagramnot AMFG
  • A water utility wanting pump station status on a GIS map alongside historised flow and pressure datanot AMFG
  • A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllersnot AMFG

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AMFG

  • No pricing is published in any form, and the product is sold by module and site, so total cost is invisible until you are several sales calls in.
  • Automated quoting only becomes accurate once your cost model, machine rates and material data are properly loaded, so the value arrives months after go-live and early quotes need human checking.
  • The product started in additive manufacturing and has pivoted its marketing towards CNC machine shops, which means some CNC-specific depth is newer than the additive lineage and worth testing against your actual process mix.
  • It overlaps heavily with ERP and MES scope, so shops with an existing ERP face an ownership decision over scheduling and customer records that is a political problem, not a technical one.
  • It is a comparatively small vendor against established shop-floor systems, so integration work into an incumbent ERP will fall largely on you or a partner rather than on a pre-built certified connector.

GENESIS Version 11

  • The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
  • It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
  • Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
  • The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.

Pricing, plan by plan

AMFG

On request
  • AMFG$undefined/year
    • Automated quoting and estimating
    • Production planning and scheduling
    • Shop-floor control and quality tracking

GENESIS Version 11

On request
  • GENESIS Version 11$undefined/year
    • Unlimited tags, users and connected devices within a licence
    • Licensed by product module rather than by point count
    • Sold and configured through Mitsubishi Electric and Iconics system integrators

Which should you pick?

Choose AMFG if

  • You need geometric auto-quoting.
  • You work on Web, Cloud.
  • You also want 2d drawing analysis.
AMFG review

Choose GENESIS Version 11 if

  • You need unlimited tag licensing.
  • You work on Windows, Web, iOS, Android.
  • You also want graphworx.
GENESIS Version 11 review

Questions people ask

Is AMFG or GENESIS Version 11 better?
Neither clearly leads. AMFG starts at On request and GENESIS Version 11 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AMFG or GENESIS Version 11?
AMFG starts at On request and GENESIS Version 11 at On request.
Does AMFG or GENESIS Version 11 run on more platforms?
AMFG runs on Web, Cloud. GENESIS Version 11 runs on Windows, Web, iOS, Android.
What is AMFG best used for?
AMFG is most often used for a machine shop losing work because quoting takes three days and competitors answer in three hours, an additive bureau that needs one system for order intake, build scheduling and traceability across several machines, a manufacturer running am and cnc in the same facility and wanting one production record across both, replacing an email and spreadsheet ordering process with a customer portal that produces priced quotes automatically. Of those, a machine shop losing work because quoting takes three days and competitors answer in three hours and an additive bureau that needs one system for order intake, build scheduling and traceability across several machines are not what GENESIS Version 11 is typically brought in for.
What can AMFG do that GENESIS Version 11 cannot?
AMFG covers Geometric auto-quoting, 2D drawing analysis, Production planning and scheduling, Shop-floor control. GENESIS Version 11 covers Unlimited tag licensing, GraphWorX, Hyper Historian, AnalytiX.

Answered from the vendors’ own pages

AMFG: Does AMFG replace my ERP?

No. It covers quoting through shop-floor execution and quality. Finance, purchasing and inventory usually stay in the ERP, and you must decide which system owns scheduling.

GENESIS Version 11: Is GENESIS64 discontinued?

It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.

AMFG: Is it only for 3D printing?

No, though that is where it started. It now targets CNC machine shops as well and markets quoting for machining, sheet metal and additive.

GENESIS Version 11: Does version 11 really have no tag limits?

Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.

AMFG: How accurate is automated quoting out of the box?

Not accurate until your machine rates, materials and cost model are configured. Treat the first months of quotes as assisted rather than automatic.

GENESIS Version 11: Who owns Iconics now?

Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.

AMFG: Is pricing published?

No. It is quoted by number of users, sites and selected modules.

GENESIS Version 11: Can it act as a building management system on its own?

It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.

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