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Manufacturing · head to head

Duro PLM vs Rockwell FactoryTalk

Duro PLM logo

Duro PLM

Manufacturing

Hosted PLM for hardware startups, sold in fixed user bands with no published price

From
On request
Rated
-
Full reviewWebsite
Rockwell FactoryTalk logo

Rockwell FactoryTalk

Manufacturing

Rockwell Automation software portfolio for HMI, historian, analytics and industrial data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Duro PLM no pricing is published anywhere, so budgeting requires a sales conversation and buyers cannot compare against alternatives without entering a pipeline.; Rockwell FactoryTalk factoryTalk is a brand, not a product, so a quote that says FactoryTalk may cover any of six separately licensed things; buyers repeatedly find that the demo they saw needed View plus Historian plus a Hub subscription.
  • They diverge on capability: Duro PLM covers Part library, Rockwell FactoryTalk covers FactoryTalk View SE and ME.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Duro PLM and Rockwell FactoryTalk actually diverge.

Attributes where Duro PLM and Rockwell FactoryTalk differ
AttributeDuro PLMRockwell FactoryTalk
PlatformsWebWindows, Linux, Web, Cloud

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Duro PLM

  • Part library
  • Multi-level BOMs
  • Change orders
  • CAD integrations
  • Supplier and cost data
  • User band plans

Only in Rockwell FactoryTalk

  • FactoryTalk View SE and ME
  • FactoryTalk Historian
  • FactoryTalk Optix
  • FactoryTalk Batch
  • FactoryTalk Hub
  • Native Logix tags

What people use each for

The jobs each tool is most often brought in to do.

Duro PLM

  • A robotics startup imposing change control on a design before releasing it to a contract manufacturernot Rockwell FactoryTalk
  • A consumer electronics team tracking supplier part numbers and costs against every item in the BOMnot Rockwell FactoryTalk
  • A hardware company whose engineers keep overwriting each other's BOM spreadsheet versionsnot Rockwell FactoryTalk
  • A venture-funded startup that needs a defensible change history before a first production buildnot Rockwell FactoryTalk

Rockwell FactoryTalk

  • A plant standardised on ControlLogix that needs supervisory HMI without building and maintaining an OPC layer between controller and screennot Duro PLM
  • A hybrid manufacturer needing ISA-88 batch execution audited against recipes, where FactoryTalk Batch is already validated in the industrynot Duro PLM
  • Consolidating machine-level HMI screens across many Allen-Bradley lines under one tag model and one alarm schemenot Duro PLM
  • Adding a plant historian quickly where the site has Rockwell distribution support but no PI administrator on staffnot Duro PLM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Duro PLM

  • No pricing is published anywhere, so budgeting requires a sales conversation and buyers cannot compare against alternatives without entering a pipeline.
  • Plans are sold in fixed user bands rather than per seat, so hiring an eleventh engineer moves you to the next tier instead of adding one seat.
  • Storage allowances are capped at 25, 50 and 100 GB, which is tight for teams keeping native CAD files rather than only neutral formats.
  • There is no self-hosted or on-premises option, which rules Duro out for defence and some aerospace suppliers with data residency or ITAR handling constraints.
  • Scope stops at engineering data: no requirements management, no quality module and no manufacturing process planning, so it does not replace the systems a company needs at production scale.

Rockwell FactoryTalk

  • FactoryTalk is a brand, not a product, so a quote that says FactoryTalk may cover any of six separately licensed things; buyers repeatedly find that the demo they saw needed View plus Historian plus a Hub subscription.
  • Licensing units differ per product, tags for Historian, display tags and clients for View, another scheme for Optix, which makes forecasting the cost of a plant expansion genuinely hard.
  • The migration of products onto FactoryTalk Hub subscriptions converts what used to be a perpetual licence into an annual payment where lapsing stops the software, changing a capital purchase into an operating one you cannot exit.
  • Value drops sharply outside an Allen-Bradley estate; against a Siemens or Mitsubishi PLC you are back to OPC UA and lose the main reason to buy FactoryTalk at all.
  • There is no public price list and buying is through distribution, so two plants of identical size in the same company can pay materially different amounts depending on when and how they negotiated.

Pricing, plan by plan

Duro PLM

On request
  • Team$undefined/year
    • Up to 10 users
    • 25 GB data storage
    • Part library, BOMs and change orders
  • Business$undefined/year
    • Up to 20 users
    • 50 GB data storage
    • CAD integrations
  • Enterprise$undefined/year
    • 20 or more users
    • 100 GB data storage
    • Extended support

Rockwell FactoryTalk

On request
  • FactoryTalk$undefined/year
    • Sold through Rockwell distribution, not direct or self-service
    • View licensed by display tag count and client seats
    • Historian licensed by tag count

Which should you pick?

Choose Duro PLM if

  • You need part library.
  • You also want multi-level boms.
Duro PLM review

Choose Rockwell FactoryTalk if

  • You need factorytalk view se and me.
  • You work on Windows, Linux, Web, Cloud.
  • You also want factorytalk historian.
Rockwell FactoryTalk review

Questions people ask

Is Duro PLM or Rockwell FactoryTalk better?
Neither clearly leads. Duro PLM starts at On request and Rockwell FactoryTalk at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Duro PLM or Rockwell FactoryTalk?
Duro PLM starts at On request and Rockwell FactoryTalk at On request.
Does Duro PLM or Rockwell FactoryTalk run on more platforms?
Duro PLM runs on Web. Rockwell FactoryTalk runs on Windows, Linux, Web, Cloud.
What is Duro PLM best used for?
Duro PLM is most often used for a robotics startup imposing change control on a design before releasing it to a contract manufacturer, a consumer electronics team tracking supplier part numbers and costs against every item in the bom, a hardware company whose engineers keep overwriting each other's bom spreadsheet versions, a venture-funded startup that needs a defensible change history before a first production build. Of those, a robotics startup imposing change control on a design before releasing it to a contract manufacturer and a consumer electronics team tracking supplier part numbers and costs against every item in the bom are not what Rockwell FactoryTalk is typically brought in for.
What can Duro PLM do that Rockwell FactoryTalk cannot?
Duro PLM covers Part library, Multi-level BOMs, Change orders, CAD integrations. Rockwell FactoryTalk covers FactoryTalk View SE and ME, FactoryTalk Historian, FactoryTalk Optix, FactoryTalk Batch.

Answered from the vendors’ own pages

Duro PLM: How much does Duro cost?

Duro does not publish prices. Plans are fixed annual subscriptions quoted by sales against a user band, billed Net 30.

Rockwell FactoryTalk: Is FactoryTalk Historian the same as AVEVA PI?

It is built on the PI engine under an OEM arrangement, tuned for Rockwell integration. If you already run PI enterprise-wide, buying Historian too usually duplicates a system you have.

Duro PLM: Can I run Duro on my own servers?

No. It is cloud only, which is a hard blocker for organisations with data residency or export control requirements.

Rockwell FactoryTalk: Can I still buy FactoryTalk perpetually?

Some products yes, but the direction is toward FactoryTalk Hub subscriptions. Confirm per product before assuming a capital purchase is available.

Duro PLM: What happens when we exceed our user band?

You move to the next tier rather than adding individual seats, so growth arrives as a step change in cost.

Rockwell FactoryTalk: Does FactoryTalk work with non-Rockwell PLCs?

Yes, through OPC UA and drivers, but the native tag browse advantage disappears and the case for FactoryTalk over a cheaper independent SCADA weakens.

Duro PLM: Is Duro suitable for medical device work?

Its change control is real but the workflow configuration and audit depth are lighter than dedicated regulated-industry PLM, so most ISO 13485 programmes need more.

Rockwell FactoryTalk: Where do I find pricing?

You cannot without a distributor. Rockwell publishes no list pricing for the FactoryTalk portfolio.

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