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Manufacturing · head to head

GENESIS Version 11 vs Propel

GENESIS Version 11 logo

GENESIS Version 11

Manufacturing

Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing

From
On request
Rated
-
Full reviewWebsite
Propel logo

Propel

Manufacturing

PLM, quality and product information management built on the Salesforce platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GENESIS Version 11 the name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.; Propel your product data lives in a Salesforce org, so a future decision to leave Salesforce becomes a PLM migration as well as a CRM one, and the extraction is not trivial.
  • They diverge on capability: GENESIS Version 11 covers Unlimited tag licensing, Propel covers Item and BOM management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which GENESIS Version 11 and Propel actually diverge.

Attributes where GENESIS Version 11 and Propel differ
AttributeGENESIS Version 11Propel
PlatformsWindows, Web, iOS, AndroidWeb, iOS, Android, Cloud, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GENESIS Version 11

  • Unlimited tag licensing
  • GraphWorX
  • Hyper Historian
  • AnalytiX
  • Web and mobile clients
  • BACnet and building protocols
  • Alarm and notification
  • Energy AnalytiX

Only in Propel

  • Item and BOM management
  • Change management
  • Quality management
  • Product information management
  • Supplier collaboration
  • Native Salesforce
  • Licence types

What people use each for

The jobs each tool is most often brought in to do.

GENESIS Version 11

  • A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansionnot Propel
  • A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagramnot Propel
  • A water utility wanting pump station status on a GIS map alongside historised flow and pressure datanot Propel
  • A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllersnot Propel

Propel

  • A medical device company needing linked design control and CAPA records for an ISO 13485 audit without an on-premise PLM programmenot GENESIS Version 11
  • A consumer products firm publishing the same product record to engineering, packaging and e-commerce teamsnot GENESIS Version 11
  • A company already standardised on Salesforce that wants product data governed with the same admin skills as the CRMnot GENESIS Version 11
  • A hardware manufacturer routing customer complaints straight to the part revision and supplier that caused themnot GENESIS Version 11

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GENESIS Version 11

  • The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
  • It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
  • Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
  • The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.

Propel

  • Your product data lives in a Salesforce org, so a future decision to leave Salesforce becomes a PLM migration as well as a CRM one, and the extraction is not trivial.
  • CAD data management is handled through connectors rather than natively; Propel manages metadata and files well but is not a substitute for a CAD vault on large assemblies.
  • The published cost bands are extremely wide, from 10,000 to 500,000 US dollars a year, and setup can approach the annual licence, so early budgeting without a scoped quote is close to meaningless.
  • Licence roles are split across Performance, Quality, Enrichment, Collaboration and Partner types, and buyers frequently discover mid-project that a user needs a more expensive role than budgeted.
  • Salesforce platform limits such as governor limits, API call ceilings and storage allowances apply, and organisations with very large BOMs or heavy integration traffic hit them in ways a purpose-built PLM would not surface.

Pricing, plan by plan

GENESIS Version 11

On request
  • GENESIS Version 11$undefined/year
    • Unlimited tags, users and connected devices within a licence
    • Licensed by product module rather than by point count
    • Sold and configured through Mitsubishi Electric and Iconics system integrators

Propel

On request
  • Propel$undefined/year
    • Annual user-based licensing in role types
    • Salesforce platform access included in each licence
    • Indicative small deployment band of 10,000 to 150,000 USD a year plus 10,000 to 25,000 setup

Which should you pick?

Choose GENESIS Version 11 if

  • You need unlimited tag licensing.
  • You work on Windows, Web, iOS, Android.
  • You also want graphworx.
GENESIS Version 11 review

Choose Propel if

  • You need item and bom management.
  • You work on Web, iOS, Android, Cloud, API.
  • You also want change management.
Propel review

Questions people ask

Is GENESIS Version 11 or Propel better?
Neither clearly leads. GENESIS Version 11 starts at On request and Propel at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GENESIS Version 11 or Propel?
GENESIS Version 11 starts at On request and Propel at On request.
Does GENESIS Version 11 or Propel run on more platforms?
GENESIS Version 11 runs on Windows, Web, iOS, Android. Propel runs on Web, iOS, Android, Cloud, API.
What is GENESIS Version 11 best used for?
GENESIS Version 11 is most often used for a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion, a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram, a water utility wanting pump station status on a gis map alongside historised flow and pressure data, a mitsubishi electric factory automation site wanting supervisory visualisation from the same vendor as the controllers. Of those, a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion and a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram are not what Propel is typically brought in for.
What can GENESIS Version 11 do that Propel cannot?
GENESIS Version 11 covers Unlimited tag licensing, GraphWorX, Hyper Historian, AnalytiX. Propel covers Item and BOM management, Change management, Quality management, Product information management.

Answered from the vendors’ own pages

GENESIS Version 11: Is GENESIS64 discontinued?

It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.

Propel: Do I need to buy Salesforce separately?

No. Each Propel licence includes Salesforce platform access, and end users do not need their own Salesforce licences or Salesforce expertise.

GENESIS Version 11: Does version 11 really have no tag limits?

Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.

Propel: Does being on Salesforce lock me in?

Practically, yes. The application, its configuration and your product data all sit in a Salesforce org, which is a real consideration at renewal.

GENESIS Version 11: Who owns Iconics now?

Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.

Propel: What does it cost?

Propel publishes indicative bands rather than list prices: roughly 10,000 to 150,000 US dollars a year for a small deployment and 250,000 to 500,000 for a large one, plus setup.

GENESIS Version 11: Can it act as a building management system on its own?

It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.

Propel: Is it suitable for regulated medical devices?

Yes, that is a core segment; the quality module covers CAPA, non-conformance, audits and training records with electronic signatures.

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