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Cybersecurity · head to head

DTiQ vs Mark43

DTiQ logo

DTiQ

Cybersecurity

Managed video loss prevention with human auditors for restaurants, convenience stores and retail

From
On request
Free plan
No
Full reviewWebsite
Mark43 logo

Mark43

Government

Modern Public Safety Software

From
$2000/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.; Mark43 no published pricing on homepage; sales contact required for all cost details
  • They diverge on capability: DTiQ covers SmartAudit, Mark43 covers Computer-Aided Dispatch.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DTiQ and Mark43 actually diverge.

Attributes where DTiQ and Mark43 differ
AttributeDTiQMark43
Starting priceOn request$2000/month
Pricing modelquotesubscription
CategoryCybersecurityGovernment
FoundedUnknown2012

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DTiQ

  • SmartAudit
  • POS transaction linking
  • 360iQ platform
  • Exception alerting
  • Drive-through timing
  • Food safety and compliance checks
  • Managed installation

Only in Mark43

  • Computer-Aided Dispatch
  • Records Management
  • Evidence Management
  • Analytics
  • Mobile
  • FBI CJIS
  • NCIC
  • State Systems

What people use each for

The jobs each tool is most often brought in to do.

DTiQ

  • A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot Mark43
  • A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot Mark43
  • An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot Mark43
  • A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot Mark43

Mark43

  • Citizen Servicesnot DTiQ
  • Records Managementnot DTiQ
  • Public Safetynot DTiQ
  • Civic Engagementnot DTiQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DTiQ

  • You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
  • Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
  • Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
  • Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
  • It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.

Mark43

  • No published pricing on homepage; sales contact required for all cost details
  • Only reference to pricing is 'early bird pricing' for 2027 conference registration
  • No transparent pricing structure visible for public evaluation

Pricing, plan by plan

DTiQ

On request
  • DTiQ managed service$undefined/month
    • Priced per location as a managed service, not per camera
    • Audit frequency and scope determine the rate
    • Hardware and installation bundled into the service agreement

Mark43

$2000/month
  • Public Safety Suite$2000/month
    • CAD
    • RMS
    • Analytics

Which should you pick?

Choose DTiQ if

  • You need smartaudit.
  • You work on Web, iOS, Android.
  • You also want pos transaction linking.
DTiQ review

Choose Mark43 if

  • You need computer-aided dispatch.
  • You work on Web, Ios, Android.
  • You also want records management.
Mark43 review

Questions people ask

Is DTiQ or Mark43 better?
Neither clearly leads. DTiQ starts at On request and Mark43 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DTiQ or Mark43?
DTiQ starts at On request and Mark43 at $2000/month.
Does DTiQ or Mark43 run on more platforms?
DTiQ runs on Web, iOS, Android. Mark43 runs on Web, Ios, Android.
What is DTiQ best used for?
DTiQ is most often used for a multi-unit quick service franchisee who has no one available to review video across fifteen stores, a convenience store chain investigating till fraud by matching voids to what actually happened at the counter, an operator enforcing drive-through service time standards across locations from evidence rather than anecdote, a brand auditing food safety and cleanliness compliance at franchise sites without sending a field manager. Of those, a multi-unit quick service franchisee who has no one available to review video across fifteen stores and a convenience store chain investigating till fraud by matching voids to what actually happened at the counter are not what Mark43 is typically brought in for.
What can DTiQ do that Mark43 cannot?
DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting. Mark43 covers Computer-Aided Dispatch, Records Management, Evidence Management, Analytics.

Answered from the vendors’ own pages

DTiQ: Is DTiQ a video management system?

Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.

Mark43: Does Mark43 publish pricing online?

No, Mark43 pricing is not published on the public website. The only pricing reference is early bird conference registration. Prospective customers must contact Mark43 through 'Book A Demo' or 'Let's Connect' for pricing consultation.

Source
DTiQ: How is it priced?

Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.

Mark43: What payment methods or financing options does Mark43 offer?

No information about payment methods or financing options is disclosed on the public homepage. Pricing and payment details are handled through direct sales consultations.

Source
DTiQ: Who owns DTiQ?

Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.

Mark43: Are there volume discounts or specialized pricing for different agency sizes?

Mark43 website does not disclose any volume pricing, per-user costs, or specialized rates for agencies of different sizes. All pricing inquiries require direct contact with sales team.

Source
DTiQ: Does it integrate with my POS?

Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.

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