Marketing · head to head
Dreamdata vs Microsoft Forms
Microsoft Forms
Surveys
Survey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility
- From
- Free
- Free plan
- Yes
The short version
- Each has a real cost: Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution; Microsoft Forms the Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
- They diverge on capability: Dreamdata covers Multi-touch attribution, Microsoft Forms covers Bundled licensing.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Dreamdata and Microsoft Forms actually diverge.
| Attribute | Dreamdata | Microsoft Forms |
|---|---|---|
| Pricing model | Unknown | Included with Microsoft 365, not sold separately |
| Platforms | Web | Web, iOS, Android |
| Category | Marketing | Surveys |
| Founded | 2018 | Unknown |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Dreamdata
- Multi-touch attribution
- Account-based analytics
- Pipeline analytics
- Customer journey mapping
- Revenue modeling
- Content attribution
- Channel performance
- Data unification
Only in Microsoft Forms
- Bundled licensing
- Very high response ceiling
- File upload questions
- Co-authoring
- eDiscovery coverage
- Surveys Agent in Copilot
What people use each for
The jobs each tool is most often brought in to do.
Dreamdata
- B2B attributionnot Microsoft Forms
- Revenue analyticsnot Microsoft Forms
- Pipeline forecastingnot Microsoft Forms
- Marketing ROInot Microsoft Forms
Microsoft Forms
- Internal surveys and quizzes inside an organisation that already pays for Microsoft 365 and does not want a second vendor contractnot Dreamdata
- Education settings where quizzes need automatic grading and results in Excel without procurement approvalnot Dreamdata
- Quick polls inside Microsoft Teams where the response data should stay in the same tenant as everything elsenot Dreamdata
- Any case where the deciding factor is that no purchase order is requirednot Dreamdata
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Dreamdata
- Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
- Advanced features like custom attribution models require expensive custom pricing tier
- Steep implementation lift for complex multi-touch attribution setup
- Free tier limited to 2 months of historical data
Microsoft Forms
- The Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
- Above 50,000 responses a form degrades sharply: only CSV export continues to work, while summary charts, viewing individual responses, printing, shared summary links and manual quiz grading all stop.
- Forms belonging to an account that is hard deleted, or deleted more than thirty days earlier, are not recoverable at all, so an unmanaged leaver process destroys survey data silently.
- The administrator settings that govern external sharing, template sharing and result summary sharing are only available to education and Microsoft 365 Apps for business customers, leaving many commercial tenants without the controls the documentation describes.
- A summary sharing link that has already been created continues to work for anyone inside or outside the organisation even after the form is restricted, so tightening permissions does not close an existing leak unless the link is deleted explicitly.
Pricing, plan by plan
Dreamdata
FreeNo published plan breakdown. See the Dreamdata review.
Microsoft Forms
Free- Free consumer Microsoft accountFree
- 200 responses per form
- 400 forms per account, including the recycle bin
- 200 questions per form
- Paid consumer Microsoft account$undefined/year
- Included in the subscription price, not sold separately
- 1,000 responses per form
- 400 forms per account
- Microsoft 365 work or school licence$undefined/year
- Included in the subscription price, not sold separately
- 5,000,000 responses per form
- Included in Business Basic, Standard, Premium, Office 365 E1, E3, E5 and Microsoft 365 F3
- Government GCC High and DoD$undefined/year
- Included in the subscription price, not sold separately
- 50,000 responses per form
- No email notification, video insert, Bing image search or phishing protection
Which should you pick?
Choose Dreamdata if
- You need multi-touch attribution.
- You want to start without paying.
- You also want account-based analytics.
Choose Microsoft Forms if
- You need bundled licensing.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want very high response ceiling.
Questions people ask
- Is Dreamdata or Microsoft Forms better?
- Neither clearly leads. Dreamdata starts at Free and Microsoft Forms at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Dreamdata or Microsoft Forms?
- Dreamdata starts at Free and Microsoft Forms at Free.
- Does Dreamdata or Microsoft Forms run on more platforms?
- Dreamdata runs on Web. Microsoft Forms runs on Web, iOS, Android.
- Can I use Dreamdata for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Dreamdata best used for?
- Dreamdata is most often used for b2b attribution, revenue analytics, pipeline forecasting, marketing roi. Of those, b2b attribution and revenue analytics are not what Microsoft Forms is typically brought in for.
- What can Dreamdata do that Microsoft Forms cannot?
- Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping. Microsoft Forms covers Bundled licensing, Very high response ceiling, File upload questions, Co-authoring.
Answered from the vendors’ own pages
Dreamdata: Is there a free tier for Dreamdata?
Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.
SourceMicrosoft Forms: Can I buy Microsoft Forms on its own?
No. It exists only as a service plan inside Microsoft 365, Office 365 and education or government SKUs, or free with a consumer Microsoft account. There is no standalone product to purchase.
Dreamdata: What CRM integrations does Dreamdata support?
Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.
SourceMicrosoft Forms: Where are responses stored?
In the United States for most tenants, in the EU and EFTA region for EU tenants, and in Australia only for Forms provisioned after October 2022. Microsoft states this is guidance, not a residency commitment.
Dreamdata: Can I build custom attribution models in Dreamdata?
Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.
SourceMicrosoft Forms: Can an administrator read someone else responses?
Not while that user account is active; ownership transfer is refused. Yes once the account is disabled or deleted, and yes through premium eDiscovery, which is still labelled preview.
Microsoft Forms: How do I turn Forms off for the organisation?
Disable both the Microsoft Forms and the Office Hive enterprise applications in Entra ID, or clear the Forms checkbox per user. Both applications must be disabled for it to take effect.
Related pages
More on Microsoft Forms
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