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Marketing · head to head

Customer.io vs Device Magic

Customer.io logo

Customer.io

Marketing

Data-driven messaging for teams getting started, scaling and beyond

From
$15/month
Free plan
No
Full reviewWebsite
Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that; Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Customer.io and Device Magic actually diverge.

Attributes where Customer.io and Device Magic differ
AttributeCustomer.ioDevice Magic
Starting price$15/monthOn request
Pricing modelsubscriptionquote
PlatformsWebiOS, Android, Web
CategoryMarketingSurveys

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Customer.io

Nothing recorded that Device Magic does not also cover.

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

What people use each for

The jobs each tool is most often brought in to do.

Customer.io

  • Orchestrating multi-channel customer journeys from signup to retentionnot Device Magic
  • Personalizing email and SMS campaigns using customer profilesnot Device Magic
  • Triggering automated messages based on user behaviornot Device Magic
  • Coordinating cross-team messaging without rebuilding campaignsnot Device Magic

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Customer.io
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Customer.io
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Customer.io
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Customer.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Pricing, plan by plan

Customer.io

$15/month
  • Essentials$15/month
    • Base profiles starting at 5,000
    • Email sends: 1 million monthly
    • Community and email support
  • Standard$null/month
    • Mid-tier scaling across channels
    • Higher profile and email allowances
    • Email and priority support
  • Premium$null/month
    • Advanced custom workflows
    • Dedicated support
  • Enterprise$null/month
    • Custom pricing for dedicated infrastructure
    • HIPAA compliance
    • Dedicated hardware

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Which should you pick?

Choose Customer.io if

Nothing in the data separates Customer.io from Device Magic on the points above - pick on price and on how each one feels to use.

Customer.io review

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Questions people ask

Is Customer.io or Device Magic better?
Neither clearly leads. Customer.io starts at $15/month and Device Magic at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Customer.io or Device Magic?
Customer.io starts at $15/month and Device Magic at On request.
Does Customer.io or Device Magic run on more platforms?
Customer.io runs on Web. Device Magic runs on iOS, Android, Web.
What is Customer.io best used for?
Customer.io is most often used for orchestrating multi-channel customer journeys from signup to retention, personalizing email and sms campaigns using customer profiles, triggering automated messages based on user behavior, coordinating cross-team messaging without rebuilding campaigns. Of those, orchestrating multi-channel customer journeys from signup to retention and personalizing email and sms campaigns using customer profiles are not what Device Magic is typically brought in for.
What can Customer.io do that Device Magic cannot?
Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling.

Answered from the vendors’ own pages

Customer.io: How much does Customer.io Essentials cost?

Customer.io Essentials starts at $15/month and includes 5,000 base profiles with 1 million monthly email sends, community and email support, and data-driven messaging tools. Customers can choose monthly or annual billing.

Source
Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Customer.io: What are Customer.io's usage-based add-on costs?

Beyond plan limits, Customer.io charges $0.009 per additional profile, $0.12 per 1,000 additional emails, and $10 per 100K AI credits. Messages exceeding plan limits are charged at nominal rates. Billing occurs on the subscription anniversary.

Source
Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Customer.io: Does Customer.io offer a startup discount?

Yes, early-stage companies that have raised under $10 million qualify for a full year free through Customer.io's Startup Program with annual billing.

Source
Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

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