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Cybersecurity · head to head

DataGrail vs DTiQ

DataGrail logo

DataGrail

Cybersecurity

Privacy platform that finds shadow data systems and automates data subject requests across them

From
On request
Rated
-
Full reviewWebsite
DTiQ logo

DTiQ

Cybersecurity

Managed video loss prevention with human auditors for restaurants, convenience stores and retail

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DataGrail no pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.; DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
  • They diverge on capability: DataGrail covers Live data discovery, DTiQ covers SmartAudit.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DataGrail and DTiQ actually diverge.

Attributes where DataGrail and DTiQ differ
AttributeDataGrailDTiQ
PlatformsWeb, APIWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DataGrail

  • Live data discovery
  • Request automation
  • Audit trail
  • Consent management
  • Integration catalogue
  • Risk monitoring
  • Consumer request portal
  • Reporting

Only in DTiQ

  • SmartAudit
  • POS transaction linking
  • 360iQ platform
  • Exception alerting
  • Drive-through timing
  • Food safety and compliance checks
  • Managed installation

What people use each for

The jobs each tool is most often brought in to do.

DataGrail

  • A consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existednot DTiQ
  • A company processing hundreds of CCPA requests a month where manual fulfilment has become a full-time jobnot DTiQ
  • A privacy team leaving OneTrust because the platform tracked requests but staff still completed them by handnot DTiQ
  • An organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closednot DTiQ

DTiQ

  • A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot DataGrail
  • A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot DataGrail
  • An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot DataGrail
  • A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot DataGrail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DataGrail

  • No pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.
  • Automated fulfilment only works for systems with a supported connector, so homegrown applications and legacy databases still need manual handling, and those are usually where the awkward data lives.
  • Discovery works by observing integrations and traffic patterns, so genuinely isolated systems, offline data and files on employee machines remain invisible and outside the data map.
  • It is narrower than the enterprise privacy suites, lacking the assessment, third-party risk and wider GRC modules a large regulated organisation will also need, so it may be one of two platforms rather than the only one.
  • Deletion automation is irreversible and mistakes are unrecoverable, so teams need real confidence in identity verification before enabling it, and that caution often keeps deletion semi-manual for months after purchase.

DTiQ

  • You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
  • Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
  • Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
  • Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
  • It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.

Pricing, plan by plan

DataGrail

On request
  • DataGrail Platform$undefined/year
    • Data discovery and mapping
    • Data subject request automation
    • Consent management

DTiQ

On request
  • DTiQ managed service$undefined/month
    • Priced per location as a managed service, not per camera
    • Audit frequency and scope determine the rate
    • Hardware and installation bundled into the service agreement

Which should you pick?

Choose DataGrail if

  • You need live data discovery.
  • You work on Web, API.
  • You also want request automation.
DataGrail review

Choose DTiQ if

  • You need smartaudit.
  • You work on Web, iOS, Android.
  • You also want pos transaction linking.
DTiQ review

Questions people ask

Is DataGrail or DTiQ better?
Neither clearly leads. DataGrail starts at On request and DTiQ at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DataGrail or DTiQ?
DataGrail starts at On request and DTiQ at On request.
Does DataGrail or DTiQ run on more platforms?
DataGrail runs on Web, API. DTiQ runs on Web, iOS, Android.
What is DataGrail best used for?
DataGrail is most often used for a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed, a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job, a privacy team leaving onetrust because the platform tracked requests but staff still completed them by hand, an organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closed. Of those, a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed and a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job are not what DTiQ is typically brought in for.
What can DataGrail do that DTiQ cannot?
DataGrail covers Live data discovery, Request automation, Audit trail, Consent management. DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting.

Answered from the vendors’ own pages

DataGrail: How is DataGrail different from OneTrust?

OneTrust orchestrates the workflow; DataGrail focuses on connecting to systems and completing the request, and benchmark data suggests it prices materially below OneTrust for comparable scope.

DTiQ: Is DTiQ a video management system?

Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.

DataGrail: Does it find systems we do not know about?

Yes. Continuous discovery of unsanctioned tools processing personal data is its main technical claim.

DTiQ: How is it priced?

Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.

DataGrail: What does it cost?

Not published. Pricing is quoted by request volume and connected systems, with multi-year commitments typically discounted.

DTiQ: Who owns DTiQ?

Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.

DataGrail: Does it cover consent as well as requests?

Yes, it includes consent management, though publishers needing certified advertising consent usually use a specialist CMP.

DTiQ: Does it integrate with my POS?

Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.

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