Cybersecurity · head to head
DTiQ vs Microsoft Defender for Endpoint
DTiQ
Cybersecurity
Managed video loss prevention with human auditors for restaurants, convenience stores and retail
- From
- On request
- Rated
- -
Microsoft Defender for Endpoint
Cybersecurity
Enterprise endpoint security built into Microsoft 365
- From
- On request
- Rated
- -
The short version
- Each has a real cost: DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.; Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales
- They diverge on capability: DTiQ covers SmartAudit, Microsoft Defender for Endpoint covers Threat & vulnerability management.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which DTiQ and Microsoft Defender for Endpoint actually diverge.
| Attribute | DTiQ | Microsoft Defender for Endpoint |
|---|---|---|
| Platforms | Web, iOS, Android | Windows, macOS, Linux, iOS, Android |
| Founded | Unknown | 1975 |
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Cybersecurity).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in DTiQ
- SmartAudit
- POS transaction linking
- 360iQ platform
- Exception alerting
- Drive-through timing
- Food safety and compliance checks
- Managed installation
Only in Microsoft Defender for Endpoint
- Threat & vulnerability management
- Attack surface reduction
- Next-gen protection
- EDR
- Auto investigation
- Microsoft Threat Experts
- Threat analytics
- Secure score
What people use each for
The jobs each tool is most often brought in to do.
DTiQ
- A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot Microsoft Defender for Endpoint
- A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot Microsoft Defender for Endpoint
- An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot Microsoft Defender for Endpoint
- A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot Microsoft Defender for Endpoint
Microsoft Defender for Endpoint
- Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not DTiQ
- Small and medium-sized businesses using Microsoft Defender for Business as alternativenot DTiQ
- Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not DTiQ
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
DTiQ
- You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
- Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
- Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
- Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
- It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.
Microsoft Defender for Endpoint
- Pricing not published on public websites; quote required from Microsoft sales
- Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
- Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation
Pricing, plan by plan
DTiQ
On request- DTiQ managed service$undefined/month
- Priced per location as a managed service, not per camera
- Audit frequency and scope determine the rate
- Hardware and installation bundled into the service agreement
Microsoft Defender for Endpoint
On requestNo published plan breakdown. See the Microsoft Defender for Endpoint review.
Which should you pick?
Choose DTiQ if
- You need smartaudit.
- You work on Web, iOS, Android.
- You also want pos transaction linking.
Choose Microsoft Defender for Endpoint if
- You need threat & vulnerability management.
- You work on Windows, macOS, Linux, iOS, Android.
- You also want attack surface reduction.
Questions people ask
- Is DTiQ or Microsoft Defender for Endpoint better?
- Neither clearly leads. DTiQ starts at On request and Microsoft Defender for Endpoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, DTiQ or Microsoft Defender for Endpoint?
- DTiQ starts at On request and Microsoft Defender for Endpoint at On request.
- Does DTiQ or Microsoft Defender for Endpoint run on more platforms?
- DTiQ runs on Web, iOS, Android. Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android.
- What is DTiQ best used for?
- DTiQ is most often used for a multi-unit quick service franchisee who has no one available to review video across fifteen stores, a convenience store chain investigating till fraud by matching voids to what actually happened at the counter, an operator enforcing drive-through service time standards across locations from evidence rather than anecdote, a brand auditing food safety and cleanliness compliance at franchise sites without sending a field manager. Of those, a multi-unit quick service franchisee who has no one available to review video across fifteen stores and a convenience store chain investigating till fraud by matching voids to what actually happened at the counter are not what Microsoft Defender for Endpoint is typically brought in for.
- What can DTiQ do that Microsoft Defender for Endpoint cannot?
- DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting. Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR.
Answered from the vendors’ own pages
DTiQ: Is DTiQ a video management system?
Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.
Microsoft Defender for Endpoint: How is Microsoft Defender for Endpoint priced?
Defender for Endpoint is bundled into Microsoft 365 enterprise subscriptions. Plan 1 is included in Microsoft 365 E3, and Plan 2 is included in Microsoft 365 E5. Individual pricing is not published separately.
SourceDTiQ: How is it priced?
Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.
Microsoft Defender for Endpoint: Does Microsoft Defender for Endpoint offer a trial?
Yes. A free trial is available for prospective customers to test the product before committing to a subscription.
SourceDTiQ: Who owns DTiQ?
Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.
Microsoft Defender for Endpoint: What is the difference between Plan 1 and Plan 2?
Plan 1 (in E3) includes unified security tools, device controls, network protection, firewall, web/URL controls, APIs, SIEM connectors, and app controls. Plan 2 (in E5) adds endpoint detection and response, deception techniques, automatic attack disruption, exposure management, and threat intelligence.
SourceDTiQ: Does it integrate with my POS?
Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.
Related pages
More on Microsoft Defender for Endpoint
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