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Cybersecurity · head to head

DTiQ vs TrustArc

DTiQ logo

DTiQ

Cybersecurity

Managed video loss prevention with human auditors for restaurants, convenience stores and retail

From
On request
Rated
-
Full reviewWebsite
TrustArc logo

TrustArc

Cybersecurity

Privacy management platform with regulatory research and the TRUSTe certification programme

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.; TrustArc the software layer is generally shallower than OneTrust, particularly automated data discovery across large heterogeneous estates, so organisations with sprawling infrastructure often still need a separate discovery tool.
  • They diverge on capability: DTiQ covers SmartAudit, TrustArc covers Nymity Research.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DTiQ and TrustArc actually diverge.

Attributes where DTiQ and TrustArc differ
AttributeDTiQTrustArc
PlatformsWeb, iOS, AndroidWeb

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DTiQ

  • SmartAudit
  • POS transaction linking
  • 360iQ platform
  • Exception alerting
  • Drive-through timing
  • Food safety and compliance checks
  • Managed installation

Only in TrustArc

  • Nymity Research
  • TRUSTe certification
  • Consent and preference management
  • Privacy assessments
  • Data inventory and mapping
  • Individual rights requests
  • Cookie consent manager
  • Privacy programme benchmarking

What people use each for

The jobs each tool is most often brought in to do.

DTiQ

  • A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot TrustArc
  • A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot TrustArc
  • An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot TrustArc
  • A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot TrustArc

TrustArc

  • A consumer brand that needs an independent privacy seal on its website because enterprise customers or app stores ask for third-party verificationnot DTiQ
  • A multinational privacy team that needs a maintained answer to what a given jurisdiction requires without retaining outside counsel for every questionnot DTiQ
  • An organisation running DPIAs at volume that wants templates tied to a maintained regulatory library rather than to a consultant word documentnot DTiQ
  • A privacy programme being audited that needs documented maturity benchmarking against a recognised framework of programme activitiesnot DTiQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DTiQ

  • You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
  • Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
  • Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
  • Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
  • It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.

TrustArc

  • The software layer is generally shallower than OneTrust, particularly automated data discovery across large heterogeneous estates, so organisations with sprawling infrastructure often still need a separate discovery tool.
  • The integration catalogue is smaller than the market leader, which means more of the data inventory is maintained by hand and drifts out of date between reviews.
  • Certification services are sold separately from the platform subscription, so the seal that is often the reason for choosing TrustArc is an extra line item and an extra annual renewal.
  • Reported contract values vary enormously by module mix and organisation size, and the absence of published pricing means smaller buyers have no anchor and routinely discover the entry price is higher than expected.
  • TrustArc stays inside privacy, so organisations that later want third-party risk, security compliance or ethics reporting on the same platform will be running a second vendor anyway.

Pricing, plan by plan

DTiQ

On request
  • DTiQ managed service$undefined/month
    • Priced per location as a managed service, not per camera
    • Audit frequency and scope determine the rate
    • Hardware and installation bundled into the service agreement

TrustArc

On request
  • TrustArc Privacy Platform$undefined/year
    • Quoted by module, entity count and data volume
    • TRUSTe certification and assessment services priced separately from platform subscription
    • Nymity Research licensed as a separate module

Which should you pick?

Choose DTiQ if

  • You need smartaudit.
  • You work on Web, iOS, Android.
  • You also want pos transaction linking.
DTiQ review

Choose TrustArc if

  • You need nymity research.
  • You also want truste certification.
TrustArc review

Questions people ask

Is DTiQ or TrustArc better?
Neither clearly leads. DTiQ starts at On request and TrustArc at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DTiQ or TrustArc?
DTiQ starts at On request and TrustArc at On request.
Does DTiQ or TrustArc run on more platforms?
DTiQ runs on Web, iOS, Android. TrustArc runs on Web.
What is DTiQ best used for?
DTiQ is most often used for a multi-unit quick service franchisee who has no one available to review video across fifteen stores, a convenience store chain investigating till fraud by matching voids to what actually happened at the counter, an operator enforcing drive-through service time standards across locations from evidence rather than anecdote, a brand auditing food safety and cleanliness compliance at franchise sites without sending a field manager. Of those, a multi-unit quick service franchisee who has no one available to review video across fifteen stores and a convenience store chain investigating till fraud by matching voids to what actually happened at the counter are not what TrustArc is typically brought in for.
What can DTiQ do that TrustArc cannot?
DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting. TrustArc covers Nymity Research, TRUSTe certification, Consent and preference management, Privacy assessments.

Answered from the vendors’ own pages

DTiQ: Is DTiQ a video management system?

Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.

TrustArc: What does TrustArc have that OneTrust does not?

Nymity Research, a maintained regulatory intelligence library acquired in 2019, and the TRUSTe third-party certification and seal programme.

DTiQ: How is it priced?

Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.

TrustArc: How much does TrustArc cost?

Not published. Reported enterprise agreements range widely depending on modules and organisation size, and certification services are quoted on top of the platform subscription.

DTiQ: Who owns DTiQ?

Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.

TrustArc: Is TRUSTe the same company?

Yes. TrustArc is the renamed TRUSTe business and still operates the TRUSTe certification programme as a subsidiary.

DTiQ: Does it integrate with my POS?

Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.

TrustArc: Does it handle cookie consent for Europe?

Yes, it includes a consent manager with scanning and banner delivery, though pure-play consent vendors are cheaper if that is all you need.

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