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Business Intelligence · head to head

Databox vs mParticle

Databox logo

Databox

Business Intelligence

KPI dashboards for business performance

From
Free
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Automation Integration

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only Databox has a free tier, so it costs nothing to try first.
  • Each has a real cost: Databox data sources are the billing unit, and the $159 Pro plan still includes only 3 before charging $5.60 for each additional one; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • They diverge on capability: Databox covers Pre-built Dashboards, mParticle covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Databox and mParticle actually diverge.

Attributes where Databox and mParticle differ
AttributeDataboxmParticle
Starting priceFree$500/month
Pricing modelsubscriptionusage-based
Free tierYesNo
PlatformsWeb, Mobile, TvWeb, Mobile
CategoryBusiness IntelligenceAutomation Integration
Founded20112013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Databox

  • Pre-built Dashboards
  • Goal Tracking
  • Alerts
  • Scorecards
  • Mobile App
  • HubSpot
  • Google Analytics
  • Facebook

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Databox

  • Building business dashboards from multiple SaaS data sourcesnot mParticle
  • Tracking KPIs and metrics across marketing, sales and finance toolsnot mParticle

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Databox
  • Building a customer data platform across web, mobile and server sourcesnot Databox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Databox

  • Data sources are the billing unit, and the $159 Pro plan still includes only 3 before charging $5.60 for each additional one
  • The $64 Analyst plan is capped at 5 data sources and a single user
  • The free plan allows 3 data sources, 10 custom metrics and one user
  • AI credits are metered monthly, from 50 on free to 4,000 on Growth
  • Every published price assumes annual billing, with monthly costing 20% more

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

Databox

Free
  • FreeFree
    • 3 data sources
    • 1 user
    • 1 dashboard/report
  • Analyst$64/month
    • 5 data sources
    • 1 user
    • Unlimited dashboards and reports
  • Pro$159/month
    • 3 included data sources (additional at $5.60/month)
    • Unlimited users
    • Unlimited dashboards, reports, custom metrics
  • Growth$399/month
    • 3 included data sources (additional at $5.60/month)
    • Unlimited users
    • All Pro features plus full datasets and forecasting

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Databox if

  • You need pre-built dashboards.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want goal tracking.
Databox review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is Databox or mParticle better?
Neither clearly leads. Databox starts at Free and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Databox or mParticle?
Databox has a free tier; the other does not. Paid plans start at Free for Databox and $500/month for mParticle.
Does Databox or mParticle run on more platforms?
Databox runs on Web, Mobile, Tv. mParticle runs on Web, Mobile.
Can I use Databox for free?
Yes. Databox has a free tier, so you can try it without paying. mParticle starts at $500/month.
What is Databox best used for?
Databox is most often used for building business dashboards from multiple saas data sources, tracking kpis and metrics across marketing, sales and finance tools. Of those, building business dashboards from multiple saas data sources and tracking kpis and metrics across marketing, sales and finance tools are not what mParticle is typically brought in for.
What can Databox do that mParticle cannot?
Databox covers Pre-built Dashboards, Goal Tracking, Alerts, Scorecards. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Databox: How much does Databox cost?

Databox is free for basic use with 3 data sources and 50 AI credits. Paid plans start at $64/month for the Analyst tier, $159/month for Pro, and $399/month for Growth (most popular). Prices shown are for annual billing; monthly billing costs more. Custom enterprise pricing is available.

Source
mParticle: How much does mParticle cost?

mParticle does not publish pricing on its website. The pricing page directs customers to request a quote or contact the sales team through their contact forms.

Source
Databox: What is the difference between Databox plans?

Free plan limits users to 1 with 3 data sources. Analyst tier allows 1 user with 5 data sources and API access. Pro tier adds unlimited users and hourly syncing. Growth tier (most popular) provides 15-minute sync, full forecasting, and a dedicated customer success manager.

Source
mParticle: What is mParticle's pricing model?

mParticle uses a quote-based pricing model. Interested customers can request pricing information through the contact form, but specific rates and billing options are not publicly disclosed.

Source
Databox: How many users can I add to Databox plans?

Free and Analyst tiers are limited to 1 user. Pro, Growth, and Custom tiers offer unlimited users with no per-seat fees.

Source
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