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Business Intelligence · head to head

Cyfe vs mParticle

Cyfe logo

Cyfe

Business Intelligence

All-in-one business dashboard

From
Free
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Automation Integration

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only Cyfe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cyfe dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • They diverge on capability: Cyfe covers Pre-built Widgets, mParticle covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cyfe and mParticle actually diverge.

Attributes where Cyfe and mParticle differ
AttributeCyfemParticle
Starting priceFree$500/month
Pricing modelsubscriptionusage-based
Free tierYesNo
PlatformsWeb, Mobile, TvWeb, Mobile
CategoryBusiness IntelligenceAutomation Integration
Founded20122013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cyfe

  • Pre-built Widgets
  • Custom Metrics
  • Historical Data
  • White-labeling
  • Embedding
  • Google Analytics
  • Facebook
  • Twitter

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Cyfe

  • Building business dashboards from marketing, sales and finance sourcesnot mParticle
  • Displaying live metrics on office screens and shared public URLsnot mParticle

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Cyfe
  • Building a customer data platform across web, mobile and server sourcesnot Cyfe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cyfe

  • Dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan
  • Users are capped separately, at 1 on Starter and 2 on Standard, so a two person team needs the second tier for seats alone
  • Unlimited users only appears on the $119 Premier plan
  • Additional dashboards beyond a plan are $5 each
  • The Agency plan includes 10 clients with further clients at $19 each

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

Cyfe

Free
  • Starter$29/month
    • 2 Dashboards
    • 1 User
    • 14-day free trial
  • Standard$39/month
    • 5 Dashboards
    • 2 Users
    • 14-day free trial
  • Pro$65/month
    • 10 Dashboards
    • 5 Users
    • 14-day free trial
  • Premier$119/month
    • 20 Dashboards
    • Unlimited Users
    • Additional dashboards available at $5 per dashboard

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Cyfe if

  • You need pre-built widgets.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want custom metrics.
Cyfe review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is Cyfe or mParticle better?
Neither clearly leads. Cyfe starts at Free and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cyfe or mParticle?
Cyfe has a free tier; the other does not. Paid plans start at Free for Cyfe and $500/month for mParticle.
Does Cyfe or mParticle run on more platforms?
Cyfe runs on Web, Mobile, Tv. mParticle runs on Web, Mobile.
Can I use Cyfe for free?
Yes. Cyfe has a free tier, so you can try it without paying. mParticle starts at $500/month.
What is Cyfe best used for?
Cyfe is most often used for building business dashboards from marketing, sales and finance sources, displaying live metrics on office screens and shared public urls. Of those, building business dashboards from marketing, sales and finance sources and displaying live metrics on office screens and shared public urls are not what mParticle is typically brought in for.
What can Cyfe do that mParticle cannot?
Cyfe covers Pre-built Widgets, Custom Metrics, Historical Data, White-labeling. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Cyfe: How much does Cyfe cost?

Cyfe offers five subscription plans: Starter at $29/month (2 dashboards, 1 user), Standard at $39/month (5 dashboards, 2 users), Pro at $65/month (10 dashboards, 5 users), Premier at $119/month (20 dashboards, unlimited users), and Agency at $190/month (100 dashboards, 15 users, 10 clients).

Source
mParticle: How much does mParticle cost?

mParticle does not publish pricing on its website. The pricing page directs customers to request a quote or contact the sales team through their contact forms.

Source
Cyfe: What features are included in all Cyfe plans?

All Cyfe tiers include unlimited history, TV mode for dashboard displays, public shareable URLs, custom logos and themes, custom SSL domain support, unlimited data exports, and embedded analytics capabilities. The 14-day free trial is available for every plan.

Source
mParticle: What is mParticle's pricing model?

mParticle uses a quote-based pricing model. Interested customers can request pricing information through the contact form, but specific rates and billing options are not publicly disclosed.

Source
Cyfe: What is included in Cyfe's Agency plan?

The Agency plan at $190/month includes 100 dashboards, 15 users, and 10 clients. Additional clients cost $19 each. The plan provides 100% white label branding, branded widgets, custom CSS, and full client management features.

Source
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