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Business Intelligence · head to head

Databox vs Marketing Evolution

Databox logo

Databox

Business Intelligence

KPI dashboards for business performance

From
Free
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Only Databox has a free tier, so it costs nothing to try first.
  • Each has a real cost: Databox data sources are the billing unit, and the $159 Pro plan still includes only 3 before charging $5.60 for each additional one; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Databox covers Pre-built Dashboards, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Databox and Marketing Evolution actually diverge.

Attributes where Databox and Marketing Evolution differ
AttributeDataboxMarketing Evolution
Starting priceFree$5000/month
Free tierYesNo
PlatformsWeb, Mobile, TvWeb, Api, Analytics
CategoryBusiness IntelligenceMarketing
Founded20112008

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Databox

  • Pre-built Dashboards
  • Goal Tracking
  • Alerts
  • Scorecards
  • Mobile App
  • HubSpot
  • Facebook
  • LinkedIn

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Databox

  • Building business dashboards from multiple SaaS data sourcesnot Marketing Evolution
  • Tracking KPIs and metrics across marketing, sales and finance toolsnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Databox
  • Attribution modeling and customer journey reconstructionnot Databox
  • AI-agent-ready marketing data context and business ontologynot Databox
  • Marketing budget planning and scenario simulation with Darwin toolnot Databox
  • Cross-channel performance monitoring and KPI standardizationnot Databox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Databox

  • Data sources are the billing unit, and the $159 Pro plan still includes only 3 before charging $5.60 for each additional one
  • The $64 Analyst plan is capped at 5 data sources and a single user
  • The free plan allows 3 data sources, 10 custom metrics and one user
  • AI credits are metered monthly, from 50 on free to 4,000 on Growth
  • Every published price assumes annual billing, with monthly costing 20% more

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Databox

Free
  • FreeFree
    • 3 data sources
    • 1 user
    • 1 dashboard/report
  • Analyst$64/month
    • 5 data sources
    • 1 user
    • Unlimited dashboards and reports
  • Pro$159/month
    • 3 included data sources (additional at $5.60/month)
    • Unlimited users
    • Unlimited dashboards, reports, custom metrics
  • Growth$399/month
    • 3 included data sources (additional at $5.60/month)
    • Unlimited users
    • All Pro features plus full datasets and forecasting

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Databox if

  • You need pre-built dashboards.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want goal tracking.
Databox review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Databox or Marketing Evolution better?
Neither clearly leads. Databox starts at Free and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Databox or Marketing Evolution?
Databox has a free tier; the other does not. Paid plans start at Free for Databox and $5000/month for Marketing Evolution.
Does Databox or Marketing Evolution run on more platforms?
Databox runs on Web, Mobile, Tv. Marketing Evolution runs on Web, Api, Analytics.
Can I use Databox for free?
Yes. Databox has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Databox best used for?
Databox is most often used for building business dashboards from multiple saas data sources, tracking kpis and metrics across marketing, sales and finance tools. Of those, building business dashboards from multiple saas data sources and tracking kpis and metrics across marketing, sales and finance tools are not what Marketing Evolution is typically brought in for.
What can Databox do that Marketing Evolution cannot?
Databox covers Pre-built Dashboards, Goal Tracking, Alerts, Scorecards. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Google Analytics, Salesforce.

Answered from the vendors’ own pages

Databox: How much does Databox cost?

Databox is free for basic use with 3 data sources and 50 AI credits. Paid plans start at $64/month for the Analyst tier, $159/month for Pro, and $399/month for Growth (most popular). Prices shown are for annual billing; monthly billing costs more. Custom enterprise pricing is available.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Databox: What is the difference between Databox plans?

Free plan limits users to 1 with 3 data sources. Analyst tier allows 1 user with 5 data sources and API access. Pro tier adds unlimited users and hourly syncing. Growth tier (most popular) provides 15-minute sync, full forecasting, and a dedicated customer success manager.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Databox: How many users can I add to Databox plans?

Free and Analyst tiers are limited to 1 user. Pro, Growth, and Custom tiers offer unlimited users with no per-seat fees.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
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