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Business Intelligence · head to head

Domo vs Marketing Evolution

Domo logo

Domo

Business Intelligence

Business cloud for modern enterprises

From
$30000/year
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Domo pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Domo covers 1000+ Connectors, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Domo and Marketing Evolution actually diverge.

Attributes where Domo and Marketing Evolution differ
AttributeDomoMarketing Evolution
Starting price$30000/year$5000/month
Pricing modelUnknownsubscription
PlatformsWeb, Mobile, ApiWeb, Api, Analytics
CategoryBusiness IntelligenceMarketing
Founded20102008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Domo

  • 1000+ Connectors
  • Real-time Data
  • Mobile BI
  • Collaboration
  • App Development
  • Facebook
  • QuickBooks
  • Workday

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Domo

  • Self-service analyticsnot Marketing Evolution
  • Data explorationnot Marketing Evolution
  • Ad-hoc reportingnot Marketing Evolution
  • Collaborative analysisnot Marketing Evolution
  • Embedded analyticsnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Domo
  • Attribution modeling and customer journey reconstructionnot Domo
  • AI-agent-ready marketing data context and business ontologynot Domo
  • Marketing budget planning and scenario simulation with Darwin toolnot Domo
  • Cross-channel performance monitoring and KPI standardizationnot Domo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Domo

  • Pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation
  • Visualization customization is limited compared to specialized tools like Tableau, with rigid chart types and restricted pixel-level dashboard layouts
  • Version control and merge options for dataflows are very limited, making multi-developer projects prone to conflicts and overwrites
  • Workflows cannot be edited once deployed; any changes require rebuilding from scratch
  • Semantic layer lacks code-based governance, with metric definitions scattered inside individual cards rather than in a centralized governed location

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Domo

$30000/year

No published plan breakdown. See the Domo review.

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Domo if

  • You need 1000+ connectors.
  • You work on Web, Mobile, Api.
  • You also want real-time data.
Domo review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Domo or Marketing Evolution better?
Neither clearly leads. Domo starts at $30000/year and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Domo or Marketing Evolution?
Domo starts at $30000/year and Marketing Evolution at $5000/month.
Does Domo or Marketing Evolution run on more platforms?
Domo runs on Web, Mobile, Api. Marketing Evolution runs on Web, Api, Analytics.
What is Domo best used for?
Domo is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Marketing Evolution is typically brought in for.
What can Domo do that Marketing Evolution cannot?
Domo covers 1000+ Connectors, Real-time Data, Mobile BI, Collaboration. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Salesforce, Google Analytics.

Answered from the vendors’ own pages

Domo: Does Domo offer a free tier or trial?

Domo does not publish pricing on its website and does not offer a standard free tier. The platform uses a consumption-based credit model with minimum viable deployments starting around $30,000 per year. A free trial may be available upon request from the sales team.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Domo: What data sources can Domo connect to?

Domo connects to over 1,000 pre-built connectors covering cloud applications, databases, advertising platforms, file services, spreadsheets, enterprise systems, and data warehouses. Custom integrations are possible via API.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Domo: Can I self-host Domo or is it cloud-only?

Domo is a fully cloud-native, SaaS platform with no self-hosted option available. All data and applications run on Domo's cloud infrastructure.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Domo: What does the credit-based pricing model mean?

Domo charges credits based on data consumption and platform activity. One credit roughly equals processing one million rows of data, though actual burn rate varies with workflows. Users purchase credit packages providing team access with unlimited user seats; only activity consumes credits, not dashboards or team size.

Source
Domo: Does Domo include AI features and what do they cost?

Domo AI features are free as part of your contract, including DomoGPT for AI chat queries. Premium AI capabilities are available through Domo AI Pro, which uses consumption-based pricing on a per-use basis.

Source
Domo: Can multiple teams collaborate on the same dashboard in Domo?

Yes, Domo supports team collaboration on shared dashboards and datasets. However, version control and merge capabilities for dataflows are limited, which can cause conflicts when multiple developers work on the same project.

Source
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