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Business Intelligence · head to head

Geckoboard vs Marketing Evolution

Geckoboard logo

Geckoboard

Business Intelligence

Real-time KPI dashboards

From
Free
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Only Geckoboard has a free tier, so it costs nothing to try first.
  • Each has a real cost: Geckoboard annual billing required; monthly billing not offered; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Geckoboard covers Real-time Updates, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Geckoboard and Marketing Evolution actually diverge.

Attributes where Geckoboard and Marketing Evolution differ
AttributeGeckoboardMarketing Evolution
Starting priceFree$5000/month
Free tierYesNo
PlatformsWeb, Tv, MobileWeb, Api, Analytics
CategoryBusiness IntelligenceMarketing
Founded20102008

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Geckoboard

  • Real-time Updates
  • TV Mode
  • Custom Widgets
  • Data Blending
  • Sharing
  • Zendesk
  • Stripe
  • Intercom

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Geckoboard

  • TV wall dashboards for office and operations displaysnot Marketing Evolution
  • Live KPI monitoring for sales and support teamsnot Marketing Evolution
  • Sharing read-only metrics widely, since viewers are unlimited on every tiernot Marketing Evolution
  • Alerting when a metric crosses a thresholdnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Geckoboard
  • Attribution modeling and customer journey reconstructionnot Geckoboard
  • AI-agent-ready marketing data context and business ontologynot Geckoboard
  • Marketing budget planning and scenario simulation with Darwin toolnot Geckoboard
  • Cross-channel performance monitoring and KPI standardizationnot Geckoboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Geckoboard

  • Annual billing required; monthly billing not offered
  • Add-on dashboards cost $24 each
  • Additional editors cost $20 each
  • Additional screens cost $20 each

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Geckoboard

Free
  • Essentials$79/month
    • 2 dashboards
    • 1 editor
    • 1 screen
  • Performance$319/month
    • 20 dashboards
    • 3 editors
    • 5 screens
  • Enterprise$null/mo
    • Unlimited dashboards, editors, and screens
    • All Performance features
    • Dedicated support manager

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Geckoboard if

  • You need real-time updates.
  • You want to start without paying.
  • You work on Web, Tv, Mobile.
  • You also want tv mode.
Geckoboard review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Geckoboard or Marketing Evolution better?
Neither clearly leads. Geckoboard starts at Free and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Geckoboard or Marketing Evolution?
Geckoboard has a free tier; the other does not. Paid plans start at Free for Geckoboard and $5000/month for Marketing Evolution.
Does Geckoboard or Marketing Evolution run on more platforms?
Geckoboard runs on Web, Tv, Mobile. Marketing Evolution runs on Web, Api, Analytics.
Can I use Geckoboard for free?
Yes. Geckoboard has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Geckoboard best used for?
Geckoboard is most often used for tv wall dashboards for office and operations displays, live kpi monitoring for sales and support teams, sharing read-only metrics widely, since viewers are unlimited on every tier, alerting when a metric crosses a threshold. Of those, tv wall dashboards for office and operations displays and live kpi monitoring for sales and support teams are not what Marketing Evolution is typically brought in for.
What can Geckoboard do that Marketing Evolution cannot?
Geckoboard covers Real-time Updates, TV Mode, Custom Widgets, Data Blending. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Salesforce, Google Analytics.

Answered from the vendors’ own pages

Geckoboard: How much does Geckoboard cost?

Geckoboard offers Essentials at $79 per month, Performance at $319 per month, and custom-priced Enterprise plans. All plans are billed annually. A 14-day free trial is available.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Geckoboard: Is there an annual billing discount for Geckoboard?

Yes, annual billing provides 20% savings compared to monthly pricing. Pricing is shown for annual billing with VAT not included.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Geckoboard: What are the add-on costs for additional Geckoboard resources?

Additional dashboards cost $24 each, extra editors cost $20 each, and additional screens cost $20 each. All add-ons are billed with the annual subscription.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Geckoboard: Does Geckoboard offer discounts for nonprofits?

Yes, Geckoboard offers 20% off any plan for nonprofit organizations.

Source
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