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Business Intelligence · head to head

DashThis vs OpsLevel

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Free plan
No
Visit DashThisFull review
OpsLevel logo

OpsLevel

Developer Tools

Internal developer portal that scores service ownership and production readiness

From
On request
Free plan
No
Visit OpsLevelFull review

The short version

  • DashThis starts at $44/mo; OpsLevel prices on request.
  • Only DashThis lists unlimited users; only OpsLevel lists service catalogue.
  • Where DashThis falls short: there is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Prices and features on this page were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and OpsLevel actually diverge.

Attributes where DashThis and OpsLevel differ
AttributeDashThisOpsLevel
Starting price$44/monthOn request
Pricing modelPer month by dashboard countQuote
CategoryBusiness IntelligenceDeveloper Tools

Identical on both: free tier (No), platforms (Web).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in OpsLevel

  • Service catalogue
  • Scorecards and rubric
  • Checks
  • Campaigns
  • Self-service actions
  • Slack and Teams integration
  • Catalogue auto-enrichment
  • Deployment on request

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot OpsLevel
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot OpsLevel
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot OpsLevel
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot OpsLevel

OpsLevel

  • A platform team that needs to prove every production service has a named owner and an on-call rota before an auditnot DashThis
  • Driving a fleet-wide migration such as a runtime upgrade across 400 services with a deadline and visible progressnot DashThis
  • Giving developers a paved road to create a new service from a template without waiting on the platform teamnot DashThis
  • An organisation where an incident took an hour to route because nobody could identify the owning teamnot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it

OpsLevel

  • OpsLevel does not publish prices at all, not even a starting figure, so you cannot size a budget or compare against Backstage's zero licence cost without entering a sales cycle
  • The Standard plan caps at 50 users, which is below the size at which service ownership becomes a real problem, so most genuine buyers land on Enterprise and its unpublished pricing
  • Scores are only as honest as the metadata teams maintain; where ownership records go stale the rubric produces confident numbers about a catalogue that no longer reflects reality, and leadership acts on them
  • It reports on quality rather than producing it, so it can generate friction between platform teams who set the rubric and product teams who see it as a scoreboard imposed on them without extra headcount to fix the findings
  • As a hosted product it needs read access to source control, cloud accounts and observability tooling, which is a meaningful vendor review in regulated environments; on-premises exists but only on the Enterprise tier

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/mo
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/mo
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/mo
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/mo
    • 50 dashboards
    • 200 data sources
    • Unlimited users

OpsLevel

On request
  • StandardOn request
    • Up to 50 users
    • Unlimited catalogued components
    • Scorecards, campaigns and the global rubric
  • EnterpriseOn request
    • Unlimited users
    • Custom integrations
    • Customisable dashboards

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Choose OpsLevel if

  • You need service catalogue.
  • You also want scorecards and rubric.
OpsLevel review

Questions people ask

Is DashThis or OpsLevel better?
Neither clearly leads. DashThis starts at $44/month and OpsLevel at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or OpsLevel?
DashThis starts at $44/month and OpsLevel at On request.
Does DashThis or OpsLevel run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what OpsLevel is typically brought in for.
What can DashThis do that OpsLevel cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. OpsLevel covers Service catalogue, Scorecards and rubric, Checks, Campaigns.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

OpsLevel: How much does OpsLevel cost?

It does not publish pricing. Billing is per developer using the portal, with volume discounts, and a quote requires a sales conversation.

DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

OpsLevel: How does it compare with Backstage?

Backstage has no licence fee but you staff a team to build and run it. OpsLevel is hosted with checks, campaigns and scorecards out of the box, and you pay per developer instead.

DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

OpsLevel: Does it require writing catalogue YAML by hand?

No. It auto-discovers and enriches entries from connected systems, though teams still curate ownership and metadata.

DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

OpsLevel: Can it run on premises?

Yes, but only on the Enterprise plan.

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