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Marketing · head to head

Customer.io vs GetFeedback

Customer.io logo

Customer.io

Marketing

Data-driven messaging for teams getting started, scaling and beyond

From
$15/month
Free plan
No
Full reviewWebsite
GetFeedback logo

GetFeedback

Surveys

Customer and employee feedback platform

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that; GetFeedback getFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Customer.io and GetFeedback actually diverge.

Attributes where Customer.io and GetFeedback differ
AttributeCustomer.ioGetFeedback
Starting price$15/monthOn request
Pricing modelsubscriptionquote
CategoryMarketingSurveys
FoundedUnknown2013

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Customer.io

Nothing recorded that GetFeedback does not also cover.

Only in GetFeedback

  • Employee feedback collection
  • Survey creation
  • Analytics dashboard
  • Text analytics
  • Mobile app
  • Action planning
  • Reporting
  • Integrations

What people use each for

The jobs each tool is most often brought in to do.

Customer.io

  • Orchestrating multi-channel customer journeys from signup to retentionnot GetFeedback
  • Personalizing email and SMS campaigns using customer profilesnot GetFeedback
  • Triggering automated messages based on user behaviornot GetFeedback
  • Coordinating cross-team messaging without rebuilding campaignsnot GetFeedback

GetFeedback

  • Collecting website visitor feedback with trigger based formsnot Customer.io
  • Diagnosing checkout abandonment and drop-off pointsnot Customer.io
  • Running always-on feedback buttons across a sitenot Customer.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

GetFeedback

  • GetFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com
  • The Starter plan collects up to 1,000 responses per month
  • The Plus plan collects up to 2,000 responses per month
  • The always-on feedback button and embedded forms require the Plus plan
  • The trial is 7 days
  • Mobile app feedback is listed as coming soon rather than available
  • The self-serve plans are described as designed for new customers, with existing Enterprise agreements handled separately

Pricing, plan by plan

Customer.io

$15/month
  • Essentials$15/month
    • Base profiles starting at 5,000
    • Email sends: 1 million monthly
    • Community and email support
  • Standard$null/month
    • Mid-tier scaling across channels
    • Higher profile and email allowances
    • Email and priority support
  • Premium$null/month
    • Advanced custom workflows
    • Dedicated support
  • Enterprise$null/month
    • Custom pricing for dedicated infrastructure
    • HIPAA compliance
    • Dedicated hardware

GetFeedback

On request
  • GetFeedback Platform$undefined/month
    • Employee feedback
    • Survey creation
    • Analytics

Which should you pick?

Choose Customer.io if

Nothing in the data separates Customer.io from GetFeedback on the points above - pick on price and on how each one feels to use.

Customer.io review

Choose GetFeedback if

  • You need employee feedback collection.
  • You also want survey creation.
GetFeedback review

Questions people ask

Is Customer.io or GetFeedback better?
Neither clearly leads. Customer.io starts at $15/month and GetFeedback at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Customer.io or GetFeedback?
Customer.io starts at $15/month and GetFeedback at On request.
Does Customer.io or GetFeedback run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Customer.io best used for?
Customer.io is most often used for orchestrating multi-channel customer journeys from signup to retention, personalizing email and sms campaigns using customer profiles, triggering automated messages based on user behavior, coordinating cross-team messaging without rebuilding campaigns. Of those, orchestrating multi-channel customer journeys from signup to retention and personalizing email and sms campaigns using customer profiles are not what GetFeedback is typically brought in for.
What can Customer.io do that GetFeedback cannot?
GetFeedback covers Employee feedback collection, Survey creation, Analytics dashboard, Text analytics.

Answered from the vendors’ own pages

Customer.io: How much does Customer.io Essentials cost?

Customer.io Essentials starts at $15/month and includes 5,000 base profiles with 1 million monthly email sends, community and email support, and data-driven messaging tools. Customers can choose monthly or annual billing.

Source
GetFeedback: How is GetFeedback priced?

GetFeedback uses a response-based pricing model with two subscription tiers differentiated by monthly response volume limits: Starter plan up to 1,000 responses and Plus plan up to 2,000 responses. Annual plans offer 17% savings compared to monthly billing.

Source
Customer.io: What are Customer.io's usage-based add-on costs?

Beyond plan limits, Customer.io charges $0.009 per additional profile, $0.12 per 1,000 additional emails, and $10 per 100K AI credits. Messages exceeding plan limits are charged at nominal rates. Billing occurs on the subscription anniversary.

Source
GetFeedback: Does GetFeedback offer a free trial?

GetFeedback provides a 7-day free trial for new users to test all platform features before committing to a paid plan.

Source
Customer.io: Does Customer.io offer a startup discount?

Yes, early-stage companies that have raised under $10 million qualify for a full year free through Customer.io's Startup Program with annual billing.

Source
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