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Customer Success · head to head

Custify vs Responsive

Custify logo

Custify

Customer Success

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite
Responsive logo

Responsive

Proposals

Strategic Response Management

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Custify no mobile app for on-the-go customer success management; Responsive growth and Enterprise pricing requires contacting sales
  • They diverge on capability: Custify covers Health scores, Responsive covers AI content suggestions.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Custify and Responsive actually diverge.

Attributes where Custify and Responsive differ
AttributeCustifyResponsive
Starting price$399/month$10000/year
Pricing modelUnknownsubscription
CategoryCustomer SuccessProposals
Founded20172015

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • HubSpot
  • Intercom
  • Stripe

Only in Responsive

  • AI content suggestions
  • Response automation
  • Content library
  • Collaboration
  • Analytics
  • Slack
  • Microsoft Teams
  • Google Workspace

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Custify

  • Customer Successnot Responsive
  • Saasnot Responsive
  • Automationnot Responsive

Responsive

  • Automated back-office administration for Canadian independent portfolio managersnot Custify
  • Client onboarding and compliance management for investment advisory firmsnot Custify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Responsive

  • Growth and Enterprise pricing requires contacting sales
  • Three-component pricing model (platform fee, per-user licenses, add-ons) may make budgeting complex

Pricing, plan by plan

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Responsive

$10000/year
  • Emerging Edition$10000/year
    • Unlimited response projects
    • AI & automation studio
    • Unlimited content collaboration
  • Growth Edition$null/contact sales
    • All Emerging features
    • Intake requests
    • LookUp & eSignature
  • Enterprise Edition$null/contact sales
    • All Growth features
    • Flexible custom AI
    • Enterprise security controls

Which should you pick?

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Choose Responsive if

  • You need ai content suggestions.
  • You also want response automation.
Responsive review

Questions people ask

Is Custify or Responsive better?
Neither clearly leads. Custify starts at $399/month and Responsive at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Custify or Responsive?
Custify starts at $399/month and Responsive at $10000/year.
Does Custify or Responsive run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Custify best used for?
Custify is most often used for customer success, saas, automation. Of those, customer success and saas are not what Responsive is typically brought in for.
What can Custify do that Responsive cannot?
Custify covers Health scores, Playbooks, Task automation, Customer 360. Responsive covers AI content suggestions, Response automation, Content library, Collaboration. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Responsive: How much does Responsive cost?

Responsive's Emerging Edition starts at $10,000/year. Growth and Enterprise pricing requires contacting sales. Pricing comprises three components: annual platform fee, per-user license costs, and optional add-ons for professional services and integrations.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Responsive: What is included in the Emerging Edition?

The Emerging Edition at $10,000/year includes unlimited response projects, AI & automation studio, unlimited content collaboration, integrations, and admin support. It is designed for early-stage proposal teams with low-to-moderate RFP volume.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
Responsive: When do I need Growth or Enterprise editions?

Growth Edition is for organizations with weekly RFP volume and cross-functional collaboration needs. Enterprise Edition is for complex multi-team operations with dedicated proposal teams and global or multi-region requirements. Both require custom quotes.

Source
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