HR & Recruiting · head to head
Culture Amp vs Improvado

Culture Amp
HR & Recruiting
Build a better workplace with employee experience data
- From
- On request
- Rated
- -
I
Improvado
Marketing & Analytics
Data integration platform for marketing teams
- From
- $1000/month
- Rated
- -
The short version
- Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; Improvado no pricing is published, and no cost driver or minimum is stated
- They diverge on capability: Culture Amp covers Employee engagement surveys, Improvado covers 500+ data source connectors.
Where they differ
Only the attributes on which Culture Amp and Improvado actually diverge.
| Attribute | Culture Amp | Improvado |
|---|---|---|
| Starting price | On request | $1000/month |
| Platforms | Web, Ios, Android, Api | Web, Api, Data-warehouse |
| Category | HR & Recruiting | Marketing & Analytics |
| Founded | 2009 | 2015 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Culture Amp
- Employee engagement surveys
- Pulse surveys
- Performance management
- Goal tracking
- 360-degree feedback
- Analytics & insights
- Action planning
- Manager effectiveness
Only in Improvado
- 500+ data source connectors
- Data transformation
- Real-time syncing
- Data warehouse integration
- ETL capabilities
- Data quality monitoring
- Historical data
- Custom connectors
Both cover
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Culture Amp
- Employee engagement surveys and analysisnot Improvado
- Performance reviews and development planning across an organisationnot Improvado
Improvado
- Aggregating marketing data from many platforms into one pipelinenot Culture Amp
- Feeding blended campaign data into BI tools and dashboardsnot Culture Amp
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Culture Amp
- No price is published, and cost depends on employee count, product chosen and service tier
- All products are billed annually
- Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product
Improvado
- No pricing is published, and no cost driver or minimum is stated
- The route to a figure is a working session with a solutions engineer rather than a rate card
Pricing, plan by plan
Culture Amp
On request- Engage$undefined/month
- Engagement surveys
- Pulse surveys
- Action planning
- Perform$undefined/month
- Goal tracking
- Performance reviews
- 1-on-1 meetings
- Develop$undefined/month
- Skills development
- Career paths
- Learning integrations
Improvado
$1000/month- Starter$1000/month
- Up to 20 data sources
- Basic transformations
- Standard support
- Professional$2500/month
- Up to 100 data sources
- Advanced transformations
- Priority support
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Which should you pick?
Choose Culture Amp if
- You need employee engagement surveys.
- You work on Web, Ios, Android, Api.
- You also want pulse surveys.
Choose Improvado if
- You need 500+ data source connectors.
- You work on Web, Api, Data-warehouse.
- You also want data transformation.
Questions people ask
- Is Culture Amp or Improvado better?
- Neither clearly leads. Culture Amp starts at On request and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Culture Amp or Improvado?
- Culture Amp starts at On request and Improvado at $1000/month.
- Does Culture Amp or Improvado run on more platforms?
- Culture Amp runs on Web, Ios, Android, Api. Improvado runs on Web, Api, Data-warehouse.
- What is Culture Amp best used for?
- Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what Improvado is typically brought in for.
- What can Culture Amp do that Improvado cannot?
- Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Data encryption.
Related pages
More on Culture Amp
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- Improvado vs Breathe HR
- Improvado vs Darwinbox
- Improvado vs Employment Hero
- Improvado vs greytHR
- Improvado vs HiBob
- Improvado vs Homebase
- Improvado vs Crazy Egg
- Improvado vs Ruler Analytics
- Improvado vs Northbeam
- Improvado vs VWO
- Improvado vs Attribution
- Improvado vs Countly
- Improvado vs Dreamdata
- Improvado vs Google Analytics
- Improvado vs Triple Whale
- Improvado vs AB Tasty
- Improvado vs Adobe Analytics
- Improvado vs Adverity
- Improvado vs Convert
- Improvado vs Datorama
- Improvado vs Fathom Analytics
- Improvado vs Funnel.io
- Improvado vs Google Optimize
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