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Software · head to head

Culture Amp vs VWO

Culture Amp logo

Culture Amp

Software

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Culture Amp covers Employee engagement surveys, VWO covers A/B testing.

Where they differ

Only the attributes on which Culture Amp and VWO actually diverge.

Attributes where Culture Amp and VWO differ
AttributeCulture AmpVWO
Starting priceOn requestFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android, Server-side
Founded20092007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot VWO
  • Performance reviews and development planning across an organisationnot VWO

VWO

  • A/B testing and multivariate testingnot Culture Amp
  • Conversion rate optimisationnot Culture Amp
  • Behavioural analytics and session recordingsnot Culture Amp
  • Feature experimentation and progressive rolloutsnot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Culture Amp or VWO better?
Neither clearly leads. Culture Amp starts at On request and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or VWO?
VWO has a free tier; the other does not. Paid plans start at On request for Culture Amp and Free for VWO.
Does Culture Amp or VWO run on more platforms?
Culture Amp runs on Web, Ios, Android, Api. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what VWO is typically brought in for.
What can Culture Amp do that VWO cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.
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Related pages

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