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Software · head to head

Culture Amp vs Google Analytics

Culture Amp logo

Culture Amp

Software

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Culture Amp covers Employee engagement surveys, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Culture Amp and Google Analytics actually diverge.

Attributes where Culture Amp and Google Analytics differ
AttributeCulture AmpGoogle Analytics
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
Founded20091998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • ISO27001
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot Google Analytics
  • Performance reviews and development planning across an organisationnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Culture Amp
  • Event tracking and user behaviour analysisnot Culture Amp
  • Traffic source and conversion trackingnot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Culture Amp or Google Analytics better?
Neither clearly leads. Culture Amp starts at On request and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at On request for Culture Amp and Free for Google Analytics.
Does Culture Amp or Google Analytics run on more platforms?
Culture Amp runs on Web, Ios, Android, Api. Google Analytics runs on Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what Google Analytics is typically brought in for.
What can Culture Amp do that Google Analytics cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle ISO27001, Data encryption.
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