Softwr

HR & Recruiting · head to head

Culture Amp vs Funnel.io

Culture Amp logo

Culture Amp

HR & Recruiting

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Marketing & Analytics

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: Culture Amp covers Employee engagement surveys, Funnel.io covers Multi-channel data aggregation.

Where they differ

Only the attributes on which Culture Amp and Funnel.io actually diverge.

Attributes where Culture Amp and Funnel.io differ
AttributeCulture AmpFunnel.io
Starting priceOn request$299/month
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Api
CategoryHR & RecruitingMarketing & Analytics
Founded20092015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot Funnel.io
  • Performance reviews and development planning across an organisationnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Culture Amp
  • Exporting blended marketing data to BI tools and warehousesnot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is Culture Amp or Funnel.io better?
Neither clearly leads. Culture Amp starts at On request and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or Funnel.io?
Culture Amp starts at On request and Funnel.io at $299/month.
Does Culture Amp or Funnel.io run on more platforms?
Culture Amp runs on Web, Ios, Android, Api. Funnel.io runs on Web, Mobile, Api.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what Funnel.io is typically brought in for.
What can Culture Amp do that Funnel.io cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Data encryption.
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