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Software · head to head

Adobe Analytics vs Culture Amp

Adobe Analytics logo

Adobe Analytics

Software

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Culture Amp logo

Culture Amp

Software

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Culture Amp covers Employee engagement surveys.

Where they differ

Only the attributes on which Adobe Analytics and Culture Amp actually diverge.

Attributes where Adobe Analytics and Culture Amp differ
AttributeAdobe AnalyticsCulture Amp
Starting price$5000/monthOn request
Pricing modelquotesubscription
PlatformsWeb, Mobile, ApiWeb, Ios, Android, Api
Founded19822009

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Both cover

  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Culture Amp
  • Marketing optimizationnot Culture Amp
  • Customer insightsnot Culture Amp

Culture Amp

  • Employee engagement surveys and analysisnot Adobe Analytics
  • Performance reviews and development planning across an organisationnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Questions people ask

Is Adobe Analytics or Culture Amp better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Culture Amp?
Adobe Analytics starts at $5000/month and Culture Amp at On request.
Does Adobe Analytics or Culture Amp run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Culture Amp runs on Web, Ios, Android, Api.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Culture Amp is typically brought in for.
What can Adobe Analytics do that Culture Amp cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle ISO27001.
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Related pages

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